ILLIT member Wonhee is continuing active promotions after being selected as a model for multiple brands.
On the 2nd, HYBE Music Group label Belift Lab Inc. said Wonhee was recently chosen as the new campaign model for a famous dessert cafe. A representative said, "We expect Wonhee's bright and lively energy to add fresh vitality," explaining the reason for selecting her as a model.
Currently Wonhee is active as a model across various industries such as beauty, F&B, and tech. She was chosen as a model for three brands in succession just in the first half of this year. Including group advertisements featuring ILLIT members, the number of brands Wonhee currently models for reaches around 10.
The reason Wonhee is attracting attention in the advertising world lies in her impact as a "1020 icon." Wonhee is responsible for a brand's trendy image and plays a role in expanding touchpoints with young consumers, including Generation Z. In fact, customized products that use the phrase "Wonhee pick" are drawing sympathy from peers who emphasize individuality.
Also, Wonhee's unique positive and healthy charm is said to show high likability that appeals to people of all ages. This has become a competitive advantage that allows brands to secure broad popular appeal in addition to a solid fandom.
In this way, Wonhee is growing her influence in the advertising industry. With her distinctive color and sophisticated visuals, expectations are rising over which brands she will synergize with next and how she will solidify her position as an "advertising blue chip."
Meanwhile, ILLIT, which includes Wonhee, will make a comeback on the 30th with mini album 4 MAMIHLAPINATAPAI. MAMIHLAPINATAPAI is an album that deals with the various emotions that arise as a relationship with another person deepens, and it tells ILLIT's story of focusing on an honest inner self and enjoying even complex emotions.
According to the previously released track list, the new record includes five songs in total, including the title track It's Me, GRWM (Get Ready With Me), paw, paw!, Mamihlapinatapai, and Love, older you.
[Photo] Belift Lab Inc. (HYBE)
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