Global short-form business corporations SOON ENT announced that its exclusive creator 'Yu Baek-hap (channel name: Yu Baek-hap kkubi99)' surpassed 20 million YouTube subscribers.
Yu Baek-hap is building a presence in the global Shorts market by presenting intuitive visual content and trendy challenges that anyone around the world can relate to beyond language barriers. In particular, Yu Baek-hap's distinctive bright energy and immersive direction have contributed to the formation of a global fandom.
Within Kim Pro team content, Yu Baek-hap has shown a clear presence and built an independent fan base. Her natural reactions, distinctive atmosphere, screen dominance and the fun she creates in various situations are cited as strengths.
Regarding reaching 20 million subscribers, Yu Baek-hap said, "It feels like a dream to be communicating with 20 million subscribers, a number I could never have imagined when I first started," and noted that she feels the power of empathy beyond language every day as she reads the support messages sent from around the world. "I am sincerely grateful to everyone who always supports me, and I will repay you with more enjoyable and better content in the future," she said.
Yu Baek-hap's success has proven powerful personal brand power by recording high view counts for every video based on the ability to capture trends that accurately identify the needs of global viewers, beyond mere numerical growth.
A SOON ENT official said, "Yu Baek-hap is an artist who symbolizes the potential of Korean creators in the global short-form market," and added, "We plan to support her so that her infinite potential can shine even more in the global market."
Meanwhile, SOON ENT is the country's largest management company leading short-form platforms such as TikTok and YouTube Shorts, and is driving the spread of K-content in the global market through a powerful network with a combined 1.1 billion followers.
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