One of this year's most anticipated works, "21st century daegunbuin," has raised global fans' expectations by unveiling a star-studded OST lineup.
Kakao Entertainment (hereinafter Kakao Enter) on April 10 released the OST lineup for MBC's new Friday-Saturday drama "21st century daegunbuin" (written by Yoo Ji-won / directed by Park Joon-hwa, Bae Hee-young / planned by Kang Dae-seon / produced by MBC, Kakao Entertainment).
RIIZE (RIIZE), BOYNEXTDOOR (BOYNEXTDOOR), VV (BIBI), SAM KIM (SAM KIM), So Soo-bin, ALEPH (ALEPH), WOODZ (WOODZ), Im Jung-won (Son-eul Moa), KiiiKiii (KiiiKiii), HANRORO, hrtz.wav (Haatzwave) — a total of 11 teams are participating, raising expectations not only for music that will blend into the work and add excitement but also for the music itself.
"21st century daegunbuin" is set in a 21st-century constitutional monarchy Korea and depicts the destiny-defying, class-breaking romance of Seong Hee-ju (played by IU), who has everything but is limited by her commoner status, and Grand Prince Ian, who is the king's son but has nothing (played by Byeon Woo-seok). Global fans' expectations are focused on the romance chemistry the two leading actors IU and Byeon Woo-seok will create, and even before the broadcast it has already ranked high on various buzz indices.
Moreover, Kakao Entertainment will directly plan and produce the OST to further elevate the work's completeness. Popular artists from labels under Kakao Entertainment are participating in the OST, maximizing synergy across the IP value chain of media and music businesses. KiiiKiii, the Starship Entertainment girl group that quickly shook up the K-pop scene to become "the hottest name," and WOODZ from Idam Entertainment, an all-around artist who breaks genre boundaries and encompasses vocal, rap and performance, join the lineup.
The Haatzwave global band under Kakao Enter, which has shown a strong presence even before debut due to solid skills, is also participating. Joining them is RIIZE, the SM Entertainment boy group that, since debut, has swept domestic and international digital and album charts with exceptional musicality and shown commanding performances at world tours and global music festivals, completing an even more attractive lineup.
Leading artists in the current K-pop scene also lend their strength, heightening global fans' interest. BOYNEXTDOOR, leading the next-generation boy group landscape with refined music; VV, a singular artist who has built her own genre; and HANRORO, who leads music trends with delicate sensibility, join to express a variety of emotional textures in three dimensions.
Joining as well are skilled artists with distinct colors: SAM KIM, with innate groove, delicate sensibility and deep expressiveness; romantic vocalist So Soo-bin; ALEPH, who conveys resonance with delicate sensibility; and Im Jung-won, the vocalist of the rising indie band Son-eul Moa — together they deepen the work's emotional tone.
Kakao Entertainment said, "The '21st century daegunbuin' OST focused on expanding the work's narrative and emotional line more three-dimensionally," and added, "An OST that blends each artist's individuality and musical color will not only heighten the work's entertainment and emotional impact, but through music alone can convey springtime excitement."
The OST for MBC's new drama "21st century daegunbuin" will be released sequentially by part.
[Photo] Kakao Entertainment
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