IVE's Leeseo showcased a bright, springlike visual.
Fashion brand National Geographic Apparel on Mar. 31 unveiled the 2026 SS campaign with Leeseo, "Spring at the toes, Rover Zen (ROVER ZEN)."
Leeseo has been working as a model for National Geographic Apparel since last year. This campaign, inspired by Leeseo's first spring at age 20, was planned with a concept that captures the excitement of a new beginning and a free mood, captivating global fans' attention.
Against settings of spaces and nature bathed in warm sunlight, Leeseo's signature bright, lively charm and buoyant movements came together to complete the fresh atmosphere of spring.
In the photos, Leeseo perfectly pulled off natural yet trendy styling using sneakers with her own charm, drawing admiration. From comfortable silhouette casual looks to styles suitable for light outings, she covered a wide range and proved her concept execution as a "Millennials and Gen Z" representative icon.
National Geographic Apparel plans to strengthen its brand message by presenting various seasonal content with Leeseo starting with this campaign. A brand representative said the company wanted to express the beginning of spring through Leeseo's bright, free energy as she turned 20 this year.
Meanwhile, IVE, of which Leeseo is a member, held "2026 IVE the 4th fan concert 'DIVE into IVE'" over two days on the 21st and 22nd at Incheon Inspire Arena and met fans. They will meet fans around the world in Asia, Europe, the Americas and Oceania through their second world tour, "SHOW WHAT I AM," starting Apr. 4 in Kuala Lumpur.
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