HYBE INDIA's roadmap has been unveiled. Through large-scale auditions, the plan is to discover and train raw gems with great potential and debut a "global girl group" as the first act to expand from India to the world.
HYBE INDIA on the 31st announced the holding of a girl group audition (HYBE INDIA GIRL GROUP AUDITION) via its official social media. According to the application guidelines, any female born between 2005 and 2011 can apply for this audition. The participation categories also open up various possibilities such as vocal, rap, dance, acting, and modeling, so a strong response is expected.
Audition applications will be accepted until July 31. HYBE INDIA previously said it will hold in-person auditions in major Indian cities including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai and Pune, as well as online. Detailed schedules by city will be posted later on the HYBE INDIA official audition website.
Lee Woo-chang, CEO of HYBE INDIA, said, "There are many talented and passionate individuals in India, but there has been a lack of consistent pathways to reach the global stage," noting, "HYBE INDIA has established a systematic T&D (Training & Development) system tailored to the local market. This audition will serve as a starting point for new opportunities for young people in India."
Local entertainment industries as well as major global corporations and brands are paying attention. Various brands including Samsung, H&M, Nongshim and Shoppers Stop are partnering on HYBE INDIA's girl group audition project. Snapchat and BookMyShow are participating as media partner and ticketing partner, respectively.
HYBE INDIA was established in June last year under HYBE chairman Bang Si-hyuk's "multi-home, multi-genre" strategy. Based on HYBE's capabilities across music, platforms and IP, it plans to pursue various projects. Through this, it aims to establish itself as a South Asian cultural hub and, in the long term, contribute to the global spread of the "K-pop methodology" and the diversification of HYBE's IP.
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