Actor Lee Minho once again proved he is a unique indicator symbolizing Korean content amid rapidly changing global markets.
According to the results of the "2026 overseas Hallyu survey" released on the 30th by the Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange (KOFICE), Lee Minho rose to the top again as the overall No. 1 in the category of Korean actors most preferred by Hallyu fans worldwide. This survey was conducted on 27,400 experiencers of Korean cultural content in 30 overseas regions, and Lee Minho set the record of holding the top spot in that category for 13 consecutive years since the survey began.
As confirmed in this survey, Lee Minho's influence was not concentrated in specific countries but was evenly seen across all continents. He ranked No. 1 in actor preference in all surveyed regions, from the Asia-Pacific region to the Americas, Europe, the Middle East and Africa. This outcome shows that the Lee Minho brand has a universal appeal that transcends nationality and race as the scope of Hallyu expands.
The secret to maintaining the top spot for 13 years lies in constant change and self‑validation through his works. The record of never losing the No. 1 preference spot in 13 years suggests that an actor's inherent competitiveness remains valid even in an environment where trends in the content market change rapidly. In particular, the fact that he gained unwavering support even as the survey sample and target countries were greatly expanded supports that his recognition was formed on the basis of the public's solid trust.
Previously, Lee Minho has continuously expanded his range of activities through global OTT platform projects, not limited to media such as dramas and films. In the midst of platform changes and a flood of content, he is perceived as a unique brand representing K-culture rather than merely a performing actor.
The results of this survey reaffirmed the symbolism and weight that Lee Minho's 13 years of work hold in the Korean cultural content market. Having reaffirmed his unrivaled global position, domestic and international industries are turning their attention to his future activities.
Meanwhile, Lee Minho is set to open this year with the film "Assassin(s)," increasing interest in his meeting global audiences with a new character.<
[Photo] MYM
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