OWIS is coloring K-pop fans' hearts with the authenticity of its music.
The five-member virtual girl group OWIS (Owis, Serin·Haru·Summer·Soi·Yuni) released their first mini album "MUSEUM" on the 23rd and has received meaningful reactions as soon as they announced their entry into the music industry.
OWIS, launched by the new agency All My Anecdotes, founded by creative director Lee Hae-in, chief creative officer, and Kim Jae-yi, chief executive officer, quickly spread by word of mouth upon debut and took a successful first step in the music industry. While based on precise technological implementation, the group captured K-pop fans' hearts with the authenticity of their music and emotional bonding.
# "a page of youth" decorates an overwhelming worldview
OWIS stands before the public with each member's distinct personality and deep emotions. The members' efforts—singing sincerely, sweating and preparing the stage—are conveyed intact through the music. As the title song's lyrics, "flying up through the green forest, riding on the clouds and swimming," suggest, a pure passion for music that seeks to move forward without limits permeates the song.
OWIS's debut album "MUSEUM," filled with this human warmth, quietly takes out and shows the "fragments of dreams" left neglected amid fierce reality. In particular, their fresh and lyrical visuals complete the team's narrative as a "youth manga," eliciting intense immersion.
Girlhood sensibilities such as the crooked handwritten picture diaries the members wrote themselves and webtoon-style content felt even more familiar to Izz (IZZ, fandom name). Passing through the attractive filter of characters, the artists' innate breath and emotions reached the public, and their narrative formed a powerful real-world consolation and emotional empathy.
# steadfastness filling the debut album with eight tracks…presence proven through music
The visually constructed youth manga sensibility created synergy when paired with OWIS's solid music. In a music industry dominated by digital singles, the determination to include as many as eight tracks on a debut mini album reflects the group's firm confidence in their musical capabilities.
They covered a variety of genres, including hip-hop, R&B and afrobeats pop, including the title track "MUSEUM," which is based on easy listening. In particular, members Summer, Soi and Serin took the lead in writing lyrics and rap making across the recorded songs, embedding their real stories into the lyrics.
The title track "MUSEUM" is a medium-tempo song highlighted by a gentle guitar riff and matches OWIS's lyrical and hopeful identity. Instead of flashy, stimulating electronic sounds, the organic instrumental arrangement reminiscent of a band sound evokes an OST-like swelling emotion.
# five girls' harmony adorns music shows
OWIS's power of authenticity shone clearly on their debut stage on Mnet's "M Countdown." The five girls perfectly performed everything from soft choreography that preserved the song's lyrical mood to the powerful dance in the chorus against a variety of stage backgrounds such as objects symbolizing school, a dreamy sky and a sunlit forest. In particular, the signature dance that seemed to open a museum of memories and the formation where the five members are connected as one filled the stage and instantly captured viewers' attention.
After the broadcast, K-pop fans' reactions grew even hotter. On OWIS's stage videos, praise for the music poured in, with comments such as "I keep listening because the song is so good" and "the song quality is really good." The music video also surpassed 6 million views and is receiving enthusiastic responses beyond Korea to Japan, Greater China and other Asian regions. OWIS painted the narrative of a youth manga on the attractive canvas of the virtual and colored it into highly complete popular music. Their well-made planning has successfully taken root in the K-pop market, raising expectations for their next moves.
[Photo] Provided by All My Anecdotes
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