Everywhere you look, there is TWS (TWS). Whether you turn on social media, pass in front of a cosmetics store or go to a movie theater, you run into them. TWS (Shin Yu, Dohun, Youngjae, Hanjin, Jihoon, Kyungmin), who have conquered short-form, music charts, VR concerts and the advertising world, are active as "trend maker" leading popular fashions beyond K-pop.
TWS's "angtal challenge" has settled in as a popular meme (meme·cultural trend). This challenge swept year-end awards shows as well as various sports events·variety programs, and the song "OVERDRIVE" surpassed 2.5 million uses on TikTok (including original sounds) as of the previous day (30th). It has become natural to request this challenge when you want to see someone's cute moment. Domestic and international stars also jumped on the "angtal boom," solidifying its position as a global mega trend.
TWS's ticket power continuing to the screen is also noteworthy. TWS's VR concert "Rush road (RUSH ROAD)," the first participation by a fifth-generation boy group, not only sold out major shows as soon as ticket reservations opened, but was so popular that the ticketing website temporarily crashed from heavy traffic during the second reservation. It ranked No. 1 on Megabox's overall movie chart and, as of the 30th, received a perfect viewer rating (10 points). Riding witty word-of-mouth such as "my grin won't go away" and "the best welfare they can give me," it has extended its screening period and is on a hit run.
Advertising and collaboration offers have also followed. TWS has long acted as the face of fashion and beauty, including luxury brand CELINE, popular casual brand MLB and beauty brand JUNGSAEMMOOL, and was recently selected as a model for an education brand targeting teenagers. On the 23rd, they expanded their activities by releasing the song "YOU LIKE IT I LOVE IT" in collaboration with U.S. Gen Z hip-hop star 24kGoldn. It is said that their healthy, trendy image representing youth is drawing high preference from both the public and brands.
Such intense interest in TWS is directly translating into anticipation for their new release. They will release their fifth mini album "NO TRAGEDY" on April 27 and step forward once more as trendsetters. The album, which captures TWS's proactive approach to love without yielding to prescribed fate, is drawing attention to see what kind of craze it will bring this spring.
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