The debut song "Magnetic" music video by the group ILLIT surpassed 300 million views on YouTube.
On the 30th, according to HYBE music group label Belift Lab Inc., the music video for the title track "Magnetic" from ILLIT (Yoon-a, Min-ju, Moka, Won-hee, Iroha)'s mini album 1 "SUPER REAL ME" exceeded 300 million views at around 8:19 p.m. on the 29th.
Released in March 2024, "Magnetic" is a song that compares the feeling of running full speed toward someone you like to a "super attraction," likening it to a magnet in the lyrics. In particular, its addictive melody and a signature choreography using the fingers sparked a challenge craze by generating explosive reactions on global short-form platforms.
The "Magnetic" music video shows the members' quirky, lively and lovable sides as they become overly absorbed in things they like. The production, which maximizes ILLIT's mysterious charm and bouncy sensibility, added fun for viewers.
The song has steadily been loved by listeners around the world and has become a steady seller. "Magnetic" entered the U.S. Billboard "Hot 100" and the U.K. "Official Singles Top 100" upon release, setting records as the first and fastest K-pop debut song to enter both charts. It has now surpassed 780 million cumulative plays on the global audio and music streaming platform Spotify, and it continues to remain on major domestic music charts, showing sustained box office power.
ILLIT will release mini album 4 "MAMIHLAPINATAPAI" on April 30. The title track is "It's Me." Having targeted public taste with trendy concepts and songs on each album, fans worldwide are highly anticipating the new image they will present.
[Photo] Provided by Belift Lab Inc. (HYBE).
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