ZEROBASEONE unveiled a new team logo and announced the start of its second act.
The newly revealed ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Seok Matthew, Kim Taerae, Park Geonwook) new logo retains the group's existing identity while emphasizing a more refined and solid impression. Overall, the strokes and forms were reconfigured to reveal the team's identity more distinctly.
First, the symbol logo (Symbol) visually expressed the group's cohesion through the form of "zero (0) wrapping around one (1)." While emphasizing "1," it added an upward sense of lift and speed, conveying the group's direction of constantly moving upward.
Next, the full logo symbolically showed the team's structure completed by members with different personalities coming together, and the compact logo expressed as "ZB1" was completed in a structure that gives a sense of uplift and speed through extending strokes and signals future expandability.
This logo added significance as the team signature first revealed after ZEROBASEONE's new beginning. While based on the existing identity, it compactly embodied the path the group will take going forward.
In addition, the silhouette images of ZEROBASEONE that were released also align with the message of the logo. Even within restrained visuals, they revealed a clear presence and conveyed both the direction they will draw and a mature atmosphere.
ZEROBASEONE is reinforcing the meaning of a new beginning through this logo renewal while raising expectations for activities to unfold in the future.
[Photo] Provided by WakeOne.
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