"The King's Warden" Park Jihoon topped the rising star brand reputation rankings for March 2026.
The Korea Corporate Reputation Research Institute measured 91,029,561 pieces of rising star brand big data collected from Feb. 28, 2026, to March 29, 2026, and, through consumer behavior analysis, measured participation index, media index, communication index and community index.
The rising star brand reputation analysis looked at brands ranked highly in brand reputation across the categories of entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, sports stars, advertising models and rookie idols, and analyzed brands that saw a sudden surge in consumer interest using a big data reputation algorithm to examine relationships with consumers.
The top 30 rising star brand reputation rankings for March 2026 were analyzed in the following order: Park Jihoon, Uz, Kim Yong Bin, Joo Woo-jae, Stray Kids, KiiiKiii, Lee Jun-hyuk, Go Youn-jung, Park Ji-hyun, Park Jeongmin, Kim Go-eun, DAY6, ENHYPEN, Lee Je-hoon, Lee Jay-hoon, Han Hye-jin, Moon Sang Min, RIIZE, Lee Jun-ho, Choi Wooshik, VV, Seo Kang-jun, Park Seo Jun, Byeon Woo-seok, Hearts2Hearts, Park Seo-jin, Ahn Sung Hoon, Rowoon, Kim Se-jeong, BABYMONSTER
The Park Jihoon brand, which ranked first in rising star brand reputation, had a participation index of 1,373,525, a media index of 1,364,914, a communication index of 4,565,898 and a community index of 1,624,974, resulting in a brand reputation index of 8,929,311. Compared with the brand reputation index of 5,149,400 in March, this represents a 73.40% increase.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said, "The rising star brand reputation big data analysis for March 2026 shows the Park Jihoon brand ranked first. Analyzing the rising star brand category, the rising star brand big data of 84,028,008 in Feb. compared with this month represents an 8.33% increase. Detailed analysis shows brand consumption down 2.54%, brand issues down 1.52%, brand communication up 21.28% and brand diffusion up 2.99%."
He added, "The Park Jihoon brand maintained first place by creating a Danjong syndrome. The Uz brand ranked second with news of concerts and a world tour. The Kim Yong Bin brand, ranked third, secured a strong fandom as a leading figure in emotional trot. The Joo Woo-jae brand, ranked fourth, has established itself as a variety show trend with witty speaking skills. The Stray Kids brand, ranked fifth, is growing steadily in the global market," the brand analysis said.
Meanwhile, Park Jihoon, who met more than 15 million viewers through "The King's Warden," will release his new album RE:FLECT on April 29.
[Photo] OSEN DB
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