'Trusted, listened, perfect' MONSTA X (MONSTA X) raised expectations for their U.S. release with concept photos showing a different mood.
Their agency, Starship Entertainment, recently released the 'HEAL' version concept photos for the U.S. release Unfold, which will be released on April 3, through MONSTA X's official social media channels.
In the released photos, MONSTA X presented a restrained aesthetic using only black and white colors. They downplayed flashiness and emphasized a clean atmosphere, creating a calm and comfortable mood through looks directly at the camera, gazes into the distance, and scenes of drinking water. In particular, the calm yet orderly atmosphere combined to express a moment of "healing."
Unit cuts and group shots also left a strong impression through the members' gazes and charisma despite minimizing color and movement. Meanwhile, these concept photos showed a different texture from their usual glamorous and powerful image, giving fans a fresh feeling, which led to increased anticipation for the release.
At the same time, an Inst-version spoiler video that combined images of the members as if captured on film camera with soft piano melodies was released, previewing tracks with a different mood and again emphasizing the wide spectrum of this album.
MONSTA X continued steady challenges through their performances and music even before K-pop became widely popular in the U.S. market, and they proved it with clear achievements. Their first U.S. full-length album All About Luv entered the Billboard 200 at No. 5, and their second English album The Dreaming also appeared on that chart for two consecutive weeks. Last year's Korean mini album The X became the first Korean record to appear on the Billboard 200, and at the same time entered multiple charts including World Albums, Independent Albums, Top Album Sales, Top Current Album Sales, and Billboard Artist 100, demonstrating solid global influence.
Meanwhile, the U.S. release Unfold is expected to be a work that proves MONSTA X's limitless expansion and solidly built capabilities. With the previously released tracklist previewing a total of 12 songs, including the album's pre-release tracks baby blue and growing pains, global fans' attention is focused on the album MONSTA X will newly unveil.
Meanwhile, MONSTA X's U.S. release Unfold will be released on global music platforms at 12 a.m. on April 3 in each country.
[Photo] Starship Entertainment
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