'Gen Z美' group KiiiKiii's Ha-eum firmly stamped her presence as the 'next-generation beauty icon'.
Fashion magazine Marie Claire recently released a beauty pictorial with Ha-eum on its official social media channels.
In the published pictorial, Ha-eum presented a different atmosphere than usual with bold styling such as a short haircut, choppy bangs, and overlined lip makeup. Gazing somewhere or winking, she captivated attention with aloof yet relaxed facial expressions, and colored contact lenses and distinctive makeup maximized a mysterious mood that evoked a cat.
A short video was also released along with it. Starting by showing a cat, the video increased immersion as it progressed to Ha-eum's intense gaze. She naturally performed quirky yet tasteful dances and hand gestures, and depicted a cat's movements by placing a shoe on her hand to express a light step, demonstrating outstanding expressiveness and photogenic qualities.
Since her debut, Ha-eum has consistently attracted attention with her exceptional ability to interpret concepts and distinctive visuals. With a unique "feline" look that combines upturned eyes and a cute face, she completes any concept in her own color, generating buzz through music videos and music shows as well as pictorials, advertisements, and social media.
Her musical abilities also stand out. Her characteristically soft and dreamy vocal tone intensifies the strong impression of KiiiKiii's songs, and the refreshing performances that come from her long limbs raise the energy of the stage.
Meanwhile, this pictorial revealed a new side of Ha-eum while more clearly showcasing her limitless potential as a beauty icon. Attention is focused on her career as she expands her influence beyond music activities into various fields.
KiiiKiii, which includes Ha-eum, reached the top of the monthly chart for the first time since their debut when the title track '404 (New Era)' from their mini album 2, Delulu Pack, released on Jan. 26, topped the Circle Chart's February monthly digital and streaming charts. They also entered Billboard's global (excluding U.S.) chart for four consecutive weeks, and proved their global influence by achieving results on multiple Billboard Japan charts, including hot albums, artist 100, and hit seeker song. In addition, they continued the 'Gen Z美' craze by winning three music show trophies and ranking first in the rookie idol group brand reputation in Mar. 2026.
Meanwhile, Ha-eum's pictorial can be seen in the April issue of Marie Claire.
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