The production team of 'Reconstructing Health: Sseollok' denied allegations of coordinated scheduling with home shopping in a recent broadcast.
On the 26th, MBC's Reconstructing Health: Sseollok (abbreviated Sseollok) told OSEN, 'Sseollok is produced in compliance with the Broadcasting Act and related review regulations, and is produced and then aired according to MBC's own scheduling. The recently raised so-called "coordinated scheduling" allegation about Sseollok is not true,' it said in an official statement.
Earlier, the YouTube channel 'Samangyeowoo TV' alleged that the diet product from a brand led by broadcaster Jang Young-ran appeared repeatedly on health information programs including Sseollok and KBS 2TV's Good Morning Korea, and that it also appeared on home shopping after terrestrial broadcasts, raising suspicions of 'coordinated scheduling.'
'Coordinated scheduling' refers to items featured on information-focused broadcast programs that are then consecutively aired on home shopping, which in the course of continuous TV viewing can naturally stimulate consumers' desire to purchase and is perceived as deceptive to consumers, thus classified as subject to broadcast review. In addition, Samangyeowoo alleged that Sseollok and Good Morning Korea recruited only users who had used specific products from the production stage, recited according to a set script, and that product users appearing on each broadcast overlapped, raising suspicions.
In the end, while Jang Young-ran denied the 'home shopping coordinated scheduling' allegation, she apologized for not recognizing aspects that could cause controversy. KBS also actively denied the home shopping coordinated scheduling allegation. Sseollok later drew a line on the suspicions.
In this regard, Sseollok said, 'Home shopping scheduling information is not within the production team's area of involvement,' but added, 'Regarding the contestant controversy, the Sseollok production team prepared and applied its own participant selection guidelines, but we deeply apologize for causing viewers misunderstanding and confusion by having participants who had appeared on other broadcasts appear again.'
It also added, 'Taking this controversy as an opportunity, the Sseollok production team will thoroughly inspect the participant selection method and program production overall and do its best to ensure similar cases do not occur.'
[Photo] Provided by MBC.
[OSEN]