A long running time of well over an hour, formatted by weaving together highlights of the main episodes. The group's SEVENTEEN (S.COUPS, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, THE 8, Mingyu, Dokyeom, Seungkwan, Vernon, Dino) self-produced content "Going Seventeen" is receiving praise as an unusual attempt during the short-form boom.
SEVENTEEN on the 25th uploaded the second installment of "Kkoing_House," "A compilation of deductions by SEVENTEEN, mafia game specialists," to the team's official YouTube channel. The video was filled with memorable scenes from 12 episodes, from the 2019 "TTT" special to last year's "Mafia Fire." It features an upgraded mafia game that combines treasure hunts, chases, and board games, and memorable lines from members obsessed with winning, such as "If you show emotion, you lose."
"Kkoing_House" is content that mashups major scenes from past "Going Seventeen" episodes around a single theme. The previously released "Compilation of SEVENTEEN going to school for the new semester" spread by word of mouth online and surpassed 500,000 views in five days. Considering the running time reaches 1 hour 15 minutes and that it is not a new episode, the response is exceptional. As a result, past episodes of "Going Seventeen" have been attracting new viewers.
This result was possible because of the vast number of episodes accumulated over seven years and the brand power of "Going Seventeen." "Going Seventeen" introduced a full-fledged variety format in 2019 and presented more than 200 episodes through last year. Thirty-one episodes surpassed 10 million views, and two of those boast more than 20 million views. The combined cumulative views of the episodes featured in the second installment of "Kkoing_House" also exceed 93 million. Several corner segments operate in seasonal formats, such as "TTT," "Insomnia Zero," "Don't Lie," and "Bu Seungkwan's old variety shows."
Various derivative contents also show the stature of "Going Seventeen," called the "Infinite Challenge of the K-pop world." A representative example is the song "The god of light music," a trot-style reinterpretation of "God of Music." The song first appeared in the comeback special of "Going Seventeen" celebrating the release of mini album 11, and was later released as an official track, drawing attention. It is also enjoyable to watch SEVENTEEN's expanding "content universe," such as adapting popular "Going Seventeen" corners into fan meetings or developing fan meeting VCR concepts into "Going Seventeen" episodes.
PLEDIS Entertainment Co. said, "Ahead of the new season of 'Going Seventeen,' we planned 'Kkoing_House' to repay the expectations and support of fans waiting for the program," and added, "'Going Seventeen' will continue to bring you fresh fun and enjoyment."
[photo] PLEDIS Entertainment Co. (HYBE)
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