Sung Si Kyung-led premium alcoholic beverage brand '경()' is conducting the brand campaign "Bloom & Beginning with Kyung" to celebrate winning the grand prize in the Korean rice wine institutional sector at the Korea Wine & Spirits Awards and the spring season.
This campaign was planned to expand brand experiences in premium spaces centered on "Kyungtakju 12 degrees" and "Kyungtakju 12 degrees rosé," which suit the cherry blossom season, and to introduce in advance the new product "Kyengsoju 51 degrees," scheduled to be released in April.
The Kyung brand has received great love from customers and at the same time achieved the feat of winning the grand prize in the Korean rice wine institutional sector at the Korea Wine & Spirits Awards this year with "Kyungtakju rosé 12 degrees." With this award, it continued its popular record of winning the Korea Wine & Spirits Awards for three consecutive years.
To repay the love it has received and to commemorate winning the Korea Wine & Spirits Awards, a free shipping event for all products including "Kyungtakju rosé 12 degrees" will also be held during the campaign period.
A brand representative said, "We planned this campaign so that people can experience Kyungtakju in spaces that suit the cherry blossom season," adding, "We plan to continue expanding brand experiences through collaborations with various spaces.".
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