BTS' "SWIM" recorded about twice the number of streams on Spotify compared with "Dynamite."
On the 26th, the global audio·music streaming platform Spotify posted on its official social media under the title "The BTS Effect."
According to Spotify, after the release of the fifth full-length album "Arirang" (ARIRANG) on the 20th, the number of users who listened to BTS' songs on the platform for the first time surged by more than 690%. This is evidence that BTS, through the new album, is making their presence known to a wide range of global listeners beyond their fandom. As favorable reviews for the new songs continued domestically and abroad, it was analyzed that people who were not fans also began seeking out and listening to their music.
The title track "SWIM" was streamed 14,644,352 times on Spotify on its first day. This is 1.3 times and 1.9 times higher than the team's mega hits "Butter" and "Dynamite," respectively. It demonstrates the impact of a new song released after about three years and nine months. Not only the title track but also the album tracks are enjoying balanced popularity worldwide. Immediately after the new release, the number of times tracks from "Arirang" were added to personal playlists reached 11,700,000. In the first week of the album's release alone, BTS ranked a total of 260 times on multiple countries/regions' "top 50" charts for "daily top songs" and "daily top artists." Also, based on the chart dated March 20, they swept the No. 1 spot on the "daily top artists" chart in 70 countries/regions.
The buzz from the "BTS comeback live: ARIRANG" (BTS THE COMEBACK LIVE | ARIRANG), held around Gwanghwamun Square in Seoul on the 21st, also appeared on the charts. Immediately after the performance, streams of the album jumped about 120%. The past song performed on site, "Mikrokosmos," received great attention, with plays in Korea alone increasing by 250% compared with the previous day.
"The BTS Effect" is also found on major domestic charts. According to Circle Chart's announcement on the 26th, "Arirang" swept five crowns in the 12th week (tracking period: March 15–21), topping the album chart, retail album chart, download chart, V-Coloring chart and Social Chart 3.0.
[Photo] Provided by BigHit Music.
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