Sung Si Kyung-led premium liquor brand "Kyung()"'s "Kyungtakju rosé 12%" won the Korea Wine & Spirits Awards grand prize in the Korean rice wine institutional sector. With this win, the Kyung brand extends its record of winning the Korea Wine & Spirits Awards for three consecutive years.
Previously, Kyungtakju 12% won the grand prize in its launch year of 2024 and again in 2025, and this year Kyungtakju rosé 12% received the honor of its first award.
Kyungtakju rosé 12% is a premium Korean rice wine brewed with 100% domestically grown rice at 12%, characterized by the deep texture of rice and subtle fruit aromas in harmony. It also features a delicate rosy pink color and a fresh scent, making it a representative traditional drink for spring that is enjoyable during cherry blossom season and continuing to attract consumer interest.
Since its release, Kyungtakju 12% has maintained an official mall rating of 4.8 out of 5 and has established itself as a product with high consumer satisfaction, recording a high repurchase rate.
To commemorate the award, the Kyung brand is holding various customer appreciation events on its official mall. For cherry blossom season, it is conducting Kyung Choice space collaboration events centered on five-star hotels near Namsan—Banyan Tree Club & Spa Seoul, Fairmont Ambassador Seoul in Yeouido—and top restaurants selling Kyungtakju.
A Kyung brand representative said, "Winning the Korea Wine & Spirits Awards three years in a row is thanks to customers who have loved Kyungtakju 12% and Kyungtakju rosé 12%," and noted, "We will continue to focus on taste and quality to present products and will also work on overseas exports."
Meanwhile, the Kyung brand is drawing attention for expanding its lineup as it prepares to launch Kyungsoju 51% in April.
[Photo] Provided by the agency
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