HYBE-Geffen Records' global girl group KATSEYE led another 100,000-strong singalong in São Paulo, Brazil, successfully concluding its Lollapalooza South America performance schedule.
KATSEYE took the stage at the Autódromo de Interlagos on the 22nd (local time) at Lollapalooza Brazil. Having previously showcased overwhelming performance skills in Argentina and Chile, the stage drew intense interest from local fans.
Organizers estimated about 100,000 people gathered at the site that day, creating a spectacle. The online live broadcasts for seeing the group's stage also received explosive responses. According to HYBE-Geffen Records, KATSEYE's Lollapalooza Brazil stage recorded 56,299 concurrent viewers on YouTube Live and about 230,000 views on Weverse Live.
As soon as the first song, Debut, started, a massive singalong erupted, and the audience sang the lyrics of the song exactly. During the flashy dance-break-enhanced stages of Gabriela and Gnarly, there were audience members following the choreography in places. KATSEYE performed a total of 13 songs over about an hour, overwhelming the venue with energetic performances.
The members made eye contact with the audience, breathed with them and enjoyed the stage. Lara said, "Hearing you sing our song so loudly gives me goosebumps. I will never forget this performance." Latin member Daniela communicated in Portuguese for the Brazilian audience. She said, "Please don't forget how much we love you," expressing her gratitude.
Analysts say KATSEYE's popularity expanded further through the Lollapalooza South America performances. Recently, streaming of KATSEYE songs across Latin America increased by about 8%. In particular, it rose 36% in Argentina and 33% in Chile. This suggests the positive effects of the stage translated into actual music consumption.
KATSEYE was formed through the audition project The Debut: Dream Academy based on the "K-pop methodology." Within a year of debut, they struck the Billboard Hot 100 and Billboard 200 and were nominated for a Grammy Award. They are cited as a representative case of the "multi-home, multi-genre" strategy led by HYBE chairman Bang Si-hyuk.
[Photo] HYBE-Geffen Records
[OSEN]