Movie actor brand reputation 2026 March big data analysis results, ranked 1 Park Jihoon 2 Yoo Hai Jin 3 Yoo Ji-tae.
The Korea Corporate Reputation Research Institute analyzed 262,280,069 pieces of brand big data for 100 movie actors loved by Korean consumers from Feb. 24, 2026, to March 24, 2026, classifying consumer, brand and relationship data and applying a big data reputation algorithm. Compared with the 170,453,595 pieces of movie actor brand big data in February, this increased by 53.87%.
The brand reputation index is a metric derived by extracting brand big data and performing consumer behavior analysis, classifying into participation value, communication value, media value, community value and social value, and applying positive/negative ratio weighting. In the movie actor brand reputation index, consumer brand consumption patterns were analyzed using participation index, media index, communication index and community index.
The top 30 movie actor brand reputation rankings for March 2026 were Park Jihoon, Yoo Hai Jin, Yoo Ji-tae, Lee Jun-hyuk, Jeon Mi-do, Kim Min, Park Jeongmin, Yoon Kyung-ho, Go Youn-jung, Shin Sae-kyeong, Lee Sung-min, Han Ji-min, Kim Nam-gil, Lee Byung-hun, Ha Jung-woo, Ju Jihoon, Kim Taeri, Mun Ka-young, Kim Hye-soo, Byun Yo-Han, Lee Je-hoon, Gong Yoo, Koo Kyo-hwan, Zo In-sung, Go Soo, Seo Inguk, Park Si-Hoo, Cho Jin-woong, Park Ji-hwan, Hyunbin.
The Park Jihoon brand, which ranked first in movie actor brand reputation, had a participation index of 4,409,374, a media index of 8,442,333, a communication index of 8,765,268 and a community index of 9,244,152, resulting in a brand reputation index of 30,861,127. The second and third places were also cast members of the movie The King's Warden.
The Yoo Hai Jin brand ranked second with a participation index of 2,820,420, a media index of 7,094,277, a communication index of 7,701,790 and a community index of 8,228,843, resulting in a brand reputation index of 25,845,330.
The Yoo Ji-tae brand ranked third with a participation index of 2,206,037, a media index of 4,954,397, a communication index of 2,081,567 and a community index of 3,386,845, resulting in a brand reputation index of 12,628,846.
The Lee Jun-hyuk brand ranked fourth with a participation index of 2,013,228, a media index of 2,683,644, a communication index of 1,892,027 and a community index of 2,948,238, resulting in a brand reputation index of 9,537,137.
The Jeon Mi-do brand ranked fifth with a participation index of 1,770,459, a media index of 2,312,146, a communication index of 1,633,986 and a community index of 2,354,011, resulting in a brand reputation index of 8,070,602.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said, "In the movie actor brand reputation 2026 March big data analysis results, the Park Jihoon brand ranked first. Comparing the movie actor brand big data with the 170,453,595 pieces in February, it decreased by 53.87%. In detailed analysis, brand consumption rose 39.35%, brand issues rose 57.79%, brand communication rose 54.46% and brand spread rose 57.81%."
He added, "In link analysis for the Park Jihoon brand, which ranked first in movie actor brand reputation for March 2026, 'break through, record, shed tears' were analyzed as high, and in keyword analysis 'The King's Warden, Yoo Hai Jin, Danjong' were analyzed as high. In positive/negative ratio analysis, the positive ratio recorded 94.78%." the big data analysis said.
This movie actor brand reputation survey analyzed brand big data for Park Jihoon, Yoo Hai Jin, Yoo Ji-tae, Lee Jun-hyuk, Jeon Mi-do, Kim Min, Park Jeongmin, Yoon Kyung-ho, Go Youn-jung, Shin Sae-kyeong, Lee Sung-min, Han Ji-min, Kim Nam-gil, Lee Byung-hun, Ha Jung-woo, Ju Jihoon, Kim Taeri, Mun Ka-young, Kim Hye-soo, Byun Yo-Han, Lee Je-hoon, Gong Yoo, Koo Kyo-hwan, Zo In-sung, Go Soo, Seo Inguk, Park Si-Hoo, Cho Jin-woong, Park Ji-hwan, Hyunbin, Ahn Sung-ki, Jung Woosung, Lee Young-ae, Park Boyoung, Moon Chae-won, Jung Haein, Son Suk-ku, Lee Dong-hwi, Jung Da-bin, Choi Wooshik, Kim Ji-young, Lee Jung-jae, Lee Jong-suk, Lee Yi-kyung, Kim Sunyoung, Cho Jungseok, Lee Seo-jin, Esom, Son Ye-jin, Cha Seung-won, Han Hyojoo, Kim Woo-bin, Song Ji-hyo, Kim Hie-ae, Park Hae-jun, Song Joong-ki, Don Lee, Kim Moo Yul, Park Seo Jun, Lee Dong-wook, Hwang Jung-min, Ko Kyung-pyo, Gong Myoung, Oh Dal-soo, Jung Jin-woon, Ahn Jaehong, Lee Kwangsoo, Lee Ju-young, Park Haseon, Shim Eunkyung, Gang Dong-won, Kim Da-mi, Lee Ha-nee, Ryu Jun-yeol, Kim Eui-sung, Wi Ha-jun, Jung Woo, Choi Min-sik, Lee Jaein, Cha Taehyun, Lim Soojung, Yeonwoo, Kang Ha-neul, Jin Sun-kyu, Kwon Sang-woo, Nam Joo-hyuk, Cho Seung-woo, Cho Yeojeong, Gong Seung-yeon, Yim Siwan, Oh Yeon-seo, Kim Young-kwang, Jung Jun-ho, Song Kang-ho, Go Min-si, Lee Jin-wook, Chae Soo-bin, Heo Sung-tae, So Jisub and Song Seungheon from Feb. 24, 2026, to March 24, 2026.
[Photo] OSEN DB
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