Actor Kang Ye-won is taking on a new challenge through her YouTube channel "깡예원".
Kang Ye-won has been loved for her stable acting and distinctive characters across films and drama. In particular, with her blunt wit and human charm revealed on variety shows and interviews, she has built an image as an "unpretentious actor" and formed a strong fan base.
The newly launched "깡예원" channel will be composed of real talk content that maximizes these strengths of Kang Ye-won. It will capture a rawer charm that has been hard to see on existing broadcasts, including everyday life, behind-the-scenes stories of the entertainment industry, and candid conversations with guests.
The first episode is expected to draw attention as it will reveal Kang Ye-won's unpretentious daily life and stories filled with her characteristic frank wit.
This project will be carried out in collaboration with content producer Unicorn Studio. Unicorn Studio is a studio that plans and produces various content IPs such as variety shows, talk shows, and short-form drama, and has recently attracted industry attention by building a media commerce model that combines fandom data and commerce.
Unicorn Studio plans to support Kang Ye-won's digital content activities by handling everything from planning and channel operation to content format development and marketing. A Unicorn Studio official said, "Kang Ye-won is an actor who possesses both authenticity and character," adding, "'깡예원' is a project that can expand beyond a simple celebrity YouTube channel into a content IP." He added, "We also plan content expansion considering global fandoms in the future."
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