A claim has emerged that broadcasters and home shopping channels are deceiving viewers through coordinated scheduling.
Recently, a video titled 'Please answer' was posted on the YouTube channel 'Samangyeowoo TV'.
'Samangyeowoo TV' raised the issue of coordinated scheduling between terrestrial and comprehensive programming broadcasters' health information programs and home shopping. 'Samangyeowoo TV' exposed that certain guests who appear on health programs introducing sponsored products as weight-loss secrets were in fact 'repeat guests' who had previously named completely different products as their secret on other broadcasts or had participated in diet contests years ago.
'Samangyeowoo TV' said that even public broadcasters such as MBC's 'Seollok' and KBS2's 'Good Morning Korea' broadcast sponsor segments that emphasize specific ingredients timed to home shopping sales slots, and claimed that analysis shows about 70% to 95% of the broadcasts are linked to home shopping, saying advertisers, broadcasters and home shopping channels closely share information and divide time slots so that products with the same ingredients do not overlap, creating a distorted structure.
'Samangyeowoo TV' pointed out, "The sponsored products are already decided, and instead of finding people who actually used the products and saw effects, they were finding suitable people to insert for the sponsored products. Naturally, it can only be a false broadcast."
In particular, 'Samangyeowoo TV' claimed that MBC's 'Seollok' had 77 of 81 episodes (95%) coordinated with home shopping, and that even KBS, which once prided itself on having no coordinated scheduling, showed similar movements through 'Good Morning Korea Live'. It also pointed out that the brand bearing broadcaster Jang Young-ran's name is not unrelated to this.
'Samangyeowoo TV' called it a cartel and said it sent several emails requesting statements from the broadcasts in question but received no replies. Among them, Jang Young-ran's camp, which replied, said, "We agree that coordinated scheduling is a problem and we reflect on it, but structurally it cannot be helped," and a home shopping representative reportedly replied, "Contracts with partners specify a ban on coordinated scheduling in the contract," saying they do not engage in coordinated scheduling.
'Samangyeowoo TV' criticized it as "a distorted structure made purely for profit," and said, "Broadcast stations have used the fear of disease to deceive people by using the hopes of those suffering from illness and trying to escape it as bait, and they should reflect and stop airing programs that deceive people."
Meanwhile, in relation to this, MBC and KBS said they are checking their positions.
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