'Arirang' proves a perfect comeback.
Major overseas outlets have been reporting one after another on BTS's fifth studio album 'Arirang' (ARIRANG), focusing attention on their comeback. The outlets noted the musical completeness and narrative of 'Arirang' as well as the title track 'SWIM'.
Rolling Stone in the United States published an article titled "'Arirang' proves a perfect comeback." It said, "Through this blockbuster-level comeback, the group emphasized its identity and Korean roots while musically expanding into new areas. By putting their trademark confidence front and center, they show they are ready to reclaim the global stage."
It added, "The new release reminds listeners where BTS started and further strengthens their connection with music fans around the world. The experiences and explorations accumulated in each member's own time have come together again as one team. This is the power of 'Arirang.' The seven distinct voices blend into one again and are stronger than before."
U.S. NPR said, "Idol groups constantly change, but a true team builds its own framework. 'Arirang' shows that BTS has built a distinctive musical texture." It introduced, "The reunited members reveal their direction more clearly with a cohesion stronger than ever."
Rolling Stone UK gave the album a five out of five score. The outlet praised, "BTS is a cultural phenomenon, and their journey onto the global stage is remarkable in itself. This album is a work that matches that scale and completeness, and every detail is carefully designed."
Praise for the title track 'SWIM' also continued. Billboard in the United States said, "The title track firmly anchors the album. The blunt message that scattered rivers gather into the sea is the power of this song." The Hollywood Reporter in the United States said, "'SWIM' intuitively captures the group's will to move forward. Facing the next chapter of their careers, BTS expresses their love for life and their journey through music, showing a meaningful turning point." Forbes highlighted the presence and stage command shown with 'SWIM'.
In addition, the BBC in the United Kingdom said, "Their return is significant in itself," and The New York Times said, "With the release of 'Arirang' and a live-streamed performance on Netflix, they undertake the challenge of extending a pop star's career. Except for the case of Elvis Presley, it is hard to find a precedent."
'Arirang' is an album that contains BTS's identity and the universal emotions they face. Bang Si-hyuk, chairman, served as the executive producer. The title track 'SWIM' sings of the attitude of not stopping and continuing to swim forward amid the waves of life.
[Photo] Provided by BigHit Music.
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