The remake single "Even If I Were Born Again," a collaboration between artist DinDin (DINDIN) and Jo Hyun-young, is drawing attention in the global music market upon its release.
This new single was selected as the main banner artist for "K-Pop Duets (lovely duets)," a major editorial playlist on Spotify (Spotify).
The playlist is an influential curation service that is simultaneously exposed to users in more than 180 countries worldwide, and through this banner feature, the two artists' musical capabilities are expected to be once again imprinted on global listeners.
"Even If I Were Born Again" was produced as part of "Leedarock (leedarock)," an archiving project that reinterpretated the masterpieces of composer Lee Kyung-seop, who led the golden age of the 1990s pop music scene, with a modern sensibility. Critics say the song completes a deeper emotional depth by adding DinDin and Jo Hyun-young's delicate vocal harmony to the original's lyrical melody.
Spotify's editorial playlists are among the services with the highest influx rates within the platform, and banner exposure directly affects the streaming and user save metrics of the song. With this selection, broad reach across K-pop consumers around the world, including North America, Southeast Asia and South America, is expected.
Meanwhile, the single "Even If I Were Born Again" by DinDin and Jo Hyun-young, along with related video content, can be found on various major music sites and on the "Leedarock" channel, the official archiving channel of composer Lee Kyung-seop.
[Photo] Estone
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