HYBE said on the 23rd that it has newly prepared a pop-up store space at its Yongsan headquarters in Seoul where fans can visit.
The pop-up store, created by partially renovating the first-floor lobby space of the Yongsan headquarters, will be operated with concepts changed to match each artist's album theme according to HYBE Music Group artists' album release schedules. For each pop-up, the space will be decorated by changing the design and layout so that visitors can fully experience the different themes of each artist's album. A large media wall measuring 17.5 meters wide and 4 meters high, covering two walls, is located at the front of the space and captures visitors' attention. This area will screen videos reflecting each album and pop-up theme, such as artists' music videos, creating an immersive atmosphere.
As the first pop-up store, BTS POP-UP : ARIRANG opened on the 20th to mark the release of BTS's new album 'Arirang' (ARIRANG) and will run through April 12. Visitors can view the Arirang album exhibition and purchase official merchandise. Visitors can also see space designs that reinterpret the Korean aesthetic contained in the new release in a modern way, such as a large sculpture visualizing the album title "Arirang" and the Big Dipper graphic engraved on the floor.
Pop-up visits will be operated through the pre-reservation system on the global superfan platform Weverse to prevent crowding in the surrounding area and provide a comfortable environment for visitors.
After BTS POP-UP : ARIRANG ends, pop-ups by HYBE Music Group artists will continue in the same location. Schedules and detailed information for upcoming pop-ups will be announced through HYBE MERCH's official X (formerly Twitter) channel and each artist's official Weverse community.
A HYBE spokesperson said, "We have held many pop-ups in external spaces to commemorate artist album releases and symbolic events, and we will now continuously showcase them in the newly created space within the headquarters," adding, "We hope this space will not only allow people to experience artist-related content as the pop-up's original purpose intends, but also bring new enjoyment to fans visiting the area around the Yongsan headquarters."
[Photo] provided by HYBE
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