The group AllHours (ALL(H)OURS) proved overwhelming stage presence and results from the first week of their comeback, firmly cementing their presence as a "next-generation performance powerhouse".
AllHours started with Mnet's 'M Countdown' on the 19th, followed by MUSIC BANK on KBS2 on the 20th, Show! Music Core on MBC on the 21st, and SBS's Inkigayo on the 22nd, appearing on major music show stages to perform the title track "DEAD MAN WALKING" from their fifth mini album NO DOUBT.
AllHours captivated fans by staging performances that combined a sensuous sound with energetic shouting. In particular, performances evoking demons and a strong dark aura amplified AllHours' unique personality and completed flawless stages.
On stage, AllHours completed more than a simple performance; they completed a narrative. Explosive sound layered with sensuous shouting and choreography that shifts with restrained tension three-dimensionally expressed fear, destruction and a strong self-awareness that does not stop even within them. In particular, the performance that maximized the concept of "I keep going even in a world that says it's already over" left a deep impression with a distinctive mood that went beyond existing idol grammar.
Members also raised stage immersion with more refined facial acting and detailed gestures, and the organic teamwork created by the seven members made the stage feel like a completed work. Styling based on all black using strong elements such as leather and chains visually expanded the song's dark fantasy narrative and added viewing pleasure through concept variations on each stage.
Results are also notable. With the fifth mini album NO DOUBT, AllHours once again broke their personal best. They achieved a career high with first-day sales of 21,115 copies and, five days after release, surpassed 100,000 cumulative sales, writing a new record for first-week sales. This is the numerical proof of AllHours' growth trend, which has shown a steady upward curve.
Various short-form contents are also receiving a hot response. From choreography practice videos to clips that show the members' different charms offstage, as well as challenge videos with fellow artists such as Jacob of THE BOYZ, Yeji of ITZY and Xiaojun of WayV, the content is spreading and rapidly expanding buzz among the global fanbase.
NO DOUBT is an album that contains AllHours' narrative of moving forward without losing confidence in themselves amid countless temptations and confusion. Centered on the message that "there is no doubt," it contains an expanded worldview, AllHours' attitude and musical growth. Through the album, AllHours more sharply reveals the group's distinctive identity.
The title track "DEAD MAN WALKING" is a hybrid track that combines dark trap and rock sounds based on witch house, boldly portraying images of fear, destruction and self-destruction to leave a strong impression. Departing from a typical hero narrative, the message capturing the perspective of "a being that does not stop even knowing the end" leaves listeners with strong addictiveness and a deep aftertaste.
Having secured performance, results and buzz from the first week of their comeback, AllHours is further solidifying its position as a team with a unique loud listening noise music identity through this promotion. AllHours plans to continue their upward trajectory with various stages and content.
[Photo] broadcast capture
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