The drama comeback vehicle for actor Ha Jung-woo, which had drawn anticipation, Mad Concrete Dreams, is drawing attention for plunging to the low 3% range in ratings just three episodes into its broadcast.
According to ratings firm Nielsen Korea on the 22nd, the third episode of the tvN Saturday-Sunday drama Mad Concrete Dreams (shortened title: Mad Concrete Dreams), which aired on the 21st, recorded a 3.1% nationwide pay-TV household rating.
This is a drop of 1.4 percentage points from the 4.5% recorded by the second episode of Mad Concrete Dreams. Mad Concrete Dreams, which recorded 4.1% for its first broadcast on the 14th and 4.5% for the second episode aired on the 15th, showing a slight rise in ratings, fell sharply into the 3% range by its third episode one week after its debut, raising concerns.
Mad Concrete Dreams is a suspense drama about a livelihood landlord drowning in debt who becomes involved in a fake kidnapping to protect his family and the building he values more than his life. The show was especially anticipated as actor Ha Jung-woo's first TV drama in about 20 years since MBC's Hit, which aired in 2007.
However, with ratings plummeting to the low 3% range by the third episode, concerns are growing about Mad Concrete Dreams being a box-office failure. Attention is also focused on whether Ha Jung-woo's return to drama has lost momentum on the small screen.
Mad Concrete Dreams airs every Saturday and Sunday at 9:10 p.m.
[Photo] OSEN DB.
[OSEN]