A special space where you can experience BTS's new album 'BTS POP-UP : ARIRANG' has been launched.
BTS held a pop-up today (20th) at two locations — the HYBE headquarters in Yongsan-gu, Seoul, and The Heritage at Shinsegae Department Store main branch — to commemorate the release of their fifth studio album 'Arirang' (ARIRANG). It is an exhibition-style pop-up space that three-dimensionally Gu Hyun the album's concept and message.
Visitors from around the world who came to the site marveled at a volcanic rock sculpture about 1.9 meters high installed at the entrance. The sculpture, shaped like the new album title 'Arirang,' was combined with a Big Dipper graphic embroidered on the floor to enhance immersion. The highlight of the exhibition area was undoubtedly the visuals of the seven members. Their large photos, exuding a unique aura in sleek suits, repeatedly prompted the sound of camera shutters.
The interactive experience zone, which goes beyond simple viewing, became a "must-see" among visitors. The 'ARIRANG MEARI' area, where five forms of love are rolled into balls, drew constant crowds with lively visual and auditory effects that captured the eyes and ears. In the 'What is your love song?' zone, where visitors create graphics by combining the album tracklist, members and their own nickname, the atmosphere was heated with visitors eager to own the one-and-only image.
Collaboration products with the National Museum Foundation of Korea (NMF) 'MU:DS' were also unveiled. These products reinterpret the decorations engraved on the national treasure Seongdeok Daewang Sinjong with a modern sensibility. A shoulder bag and card holder with intricate patterns, a layered skirt and hair accessories that highlight Korean silhouettes proudly displayed their beauty. These products stimulated global tourists' desire to own them and demonstrated their collectible value.
Meanwhile, the new album 'Arirang,' released at 1 p.m. on the 20th, is an album that contains universal emotions that many people can relate to. HYBE chairman Bang Si-hyuk oversaw the overall producing to enhance its completeness. The title track 'SWIM' is an alternative pop song that sings about an attitude of continuing to move forward amid life's waves.
BTS will carry out an urban project, 'BTS THE CITY ARIRANG SEOUL,' across downtown Seoul from the 20th to April 19. Visitors will experience the "rarity of experience" that can only be felt at specific places and times while enjoying various offline programs. Major landmark media façades and drone and music light shows will be presented in sequence, turning all of Seoul into a brilliant festival ground.
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