Netflix VP Brandon Riegg spoke about plans for future live broadcasts in Korea.
On the 20th, a pre-media briefing for "BTS comeback live: ARIRANG" was held at Cinecube Gwanghwamun in Jongno-gu, Seoul. Attendees included Brandon Riegg, Netflix vice president of nonfiction series and sports institutional sector; Garrett English; Kim Hyun-jung, vice president of BigHit Music; and Yoo Dong-ju, HYBE Music Group APAC representative.
The "BTS comeback live: ARIRANG," which will be held around Gwanghwamun Square in Seoul at 8 p.m. on the 21st, is Netflix's first live event and music performance broadcast from Korea to the world.
In particular, this live event is Netflix's first live broadcast of a music performance and the first live event transmitted from Korea to the world. BTS's comeback stage, starting in Gwanghwamun, will be shared with viewers around the world through Netflix.
VP Brandon Riegg oversees Netflix's nonfiction series and sports institutional sector. Since joining Netflix in 2016, he has led Netflix's original nonfiction content lineup by presenting various reality series such as Queer Eye, The Dating Experiment: Blind Date, Selling Sunset, and Love on the Spectrum.
Asked why they decided on this collaboration, Brandon said, "I think it is a great honor that Netflix and HYBE can partner on this tremendous moment. Because Netflix focuses on delighting the world, it was clear that this moment could not be missed. I think BTS and HYBE also found the global platform appealing. By joining hands, we are pleased to be able to deliver this event to ARMY and viewers around the world through the shared experience of the world."
When asked about Netflix's long-term vision for Korea, he said, "We have always been really enthusiastic fans of Korean content. So we are pleased to be able to share this event with the world. We have been grateful to share numerous contents, not only Squid Game Season but many others. Like those, I think this is on a continuum. I also think this is an opportunity to show how much confidence we have in K-culture. There may be no moment bigger than this performance, and we are happy to be part of such an incredible moment."
He added about plans to expand live broadcasts, "What I hope is that the world's largest pop culture events can be held on Netflix at any time, and that we can provide that experience. Not only that, but I wanted to show the members and stakeholders who joined that they can achieve a certain level by collaborating with Netflix. I think this moment will be a spectacle never seen before. I think various opportunities will continue to arise. I cannot say now, but there are talks in progress. I think you will see large-scale, exciting live moments in the future."
He said, "The reason we continue to collaborate with Korea is simply because we are fans of Korean culture. Also, what we confirmed by sharing Korean culture with members around the world is that the world welcomed Korean entertainment. Because our priority is to bring joy to Netflix members, we cannot miss such opportunities," adding, "We will continue to hold more live events (in Korea). We are also continuing to invest in infrastructure. You will probably see continued expansion, and you can look forward to more entertaining live events."
[Photo] Provided by Netflix
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