Singer and actor Park Jihoon ranked first in idol individual brand reputation for March.
The Korea Corporate Reputation Research Institute extracted 153,223,266 pieces of big data on 1,730 idol individual brands from Feb. 19, 2026, to Mar. 19, 2026, for big data analysis of idol individual brand reputation and measured consumers' participation index, media index, communication index and community index for idol individual brands to analyze the brand reputation index.
The March 2026 top 30 idol individual brand reputation rankings were Wanna One Park Jihoon, BTS Jimin, IVE Jang Wonyoung, BTS V, BTS Jin, Blackpink Jennie, Blackpink Rosé, Blackpink Jisoo, IVE Ahn Yujin, BTS Suga, BTS Jungkook, BTS J-Hope, Blackpink Lisa, BTS RM, Big Bang G-Dragon, Red Velvet Joy, aespa Winter, aespa Karina, Girls' Generation Taeyeon, IVE Ray, Red Velvet Irene, Girls' Generation Sooyoung, TWICE Nayeon, EXO Baekhyun, EXO Kai, IVE Liz, IVE Gaeul, SEVENTEEN Hoshi, The Boyz Juyeon, TWICE Sana.
Wanna One Park Jihoon. The Park Jihoon brand, which ranked first, had a participation index of 2,422,212, a media index of 2,243,039, a communication index of 2,470,187 and a community index of 3,747,163, resulting in a brand reputation index of 10,882,602. Compared with the brand reputation index of 3,878,180 in Feb., it rose 180.61%.
Park Jihoon has been attracting attention for his passionate performance as Lee Hongwi in the film "The King's Warden," which recently surpassed 13.8 million cumulative viewers. He ranked first not only in idol individual brand reputation but also this month in boy group individual brand reputation and drama actor brand reputation.
In second place, the BTS Jimin brand had a participation index of 99,561, a media index of 382,124, a communication index of 3,749,726 and a community index of 3,396,577, resulting in a brand reputation index of 7,627,988. Compared with the brand reputation index of 6,804,336 in Feb., it rose 12.10%.
In third place, the IVE Jang Wonyoung brand had a participation index of 575,956, a media index of 1,660,306, a communication index of 1,715,343 and a community index of 2,307,880, resulting in a brand reputation index of 6,259,485. Compared with the brand reputation index of 6,209,151 in Feb., it rose 0.81%.
In fourth place, the BTS V brand had a participation index of 63,503, a media index of 329,516, a communication index of 1,949,786 and a community index of 3,242,795, resulting in a brand reputation index of 5,585,601. Compared with the brand reputation index of 5,412,388 in Feb., it rose 3.20%.
In fifth place, the BTS Jin brand had a participation index of 92,388, a media index of 360,546, a communication index of 2,255,310 and a community index of 2,507,844, resulting in a brand reputation index of 5,216,088. Compared with the brand reputation index of 5,881,552 in Feb., it fell 11.31%.
The March 2026 top 100 idol individual brand reputation rankings were Wanna One Park Jihoon, BTS Jimin, IVE Jang Wonyoung, BTS V, BTS Jin, Blackpink Jennie, Blackpink Rosé, Blackpink Jisoo, IVE Ahn Yujin, BTS Suga, BTS Jungkook, BTS J-Hope, Blackpink Lisa, BTS RM, Big Bang G-Dragon, Red Velvet Joy, aespa Winter, aespa Karina, Girls' Generation Taeyeon, IVE Ray, Red Velvet Irene, Girls' Generation Sooyoung, TWICE Nayeon, EXO Baekhyun, EXO Kai, IVE Liz, IVE Gaeul, SEVENTEEN Hoshi, The Boyz Juyeon, TWICE Sana, LE SSERAFIM Kim Chaewon, Super Junior Kyuhyun, SHINee Key, Girls' Generation Yoona, Oh My Girl YooA, SEVENTEEN Mingyu, Apink Jeong Eun-ji, Oh My Girl Mimi, IVE Leeseo, Wanna One Hwang Min-hyun, Signature Jiwon, TWICE Jihyo, Oh My Girl Arin, Apink Yoon Bomi, Apink Park Chorong, Wanna One Kang Daniel, TWICE Dahyun, SHINee Minho, Mamamoo Hwasa, Super Junior Siwon, EXO Sehun, Super Junior Heechul, Red Velvet Wendy, TWICE Mina, Oh My Girl Hyojung, SHINee Taemin, EXO Suho, Red Velvet Seulgi, TWICE Jeongyeon, TWICE Chaeyoung, Big Bang Taeyang, EXO D.O., LE SSERAFIM Kazuha, LE SSERAFIM Sakura, TVXQ! U-Know Yunho, EXID Hanni, LE SSERAFIM Heo Yunjin, aespa Ningning, GOT7 Jinyoung, SEVENTEEN Jun, SHINee Jonghyun, NMIXX Seol-yoon, Big Bang Daesung, Lovelyz Lee Mi-joo, ENHYPEN Sunghoon, aespa Giselle, INFINITE L, ITZY Yuna, Highlight Yang Yoseop, Wanna One Ha Sung-woon, WINNER Kang Seung-yoon, ITZY Ryu Jin, KiiiKiii Ha-eum, Wanna One Bae Jin-young, ATEEZ San, ILLIT Wonhee, RIIZE Wonbin, Wanna One Yoon Jisung, TREASURE Bang Yedam, Highlight Yoon Doo-joon, Wanna One Ong Seongwu, TWS Dohun, TWS Shin Yu, ASTRO Cha Eun-woo, WINNER Kim Jin-woo, Wanna One Kim Jae-hwan, RIIZE Sohee, CORTIS Geonho, KISS OF LIFE Natti, Fifty Fifty Yewon.
[Photo] OSEN DB.
[OSEN]