The group KISS OF LIFE confirmed a comeback in April.
KISS OF LIFE announced the comeback by revealing the comeback poster for the new album through their official channel at 12 a.m. on the 17th. The released image showed fragmented facial elements such as eyes and lips, and the new album title "Who is she" inside a heart depicted with flames caught the eye.
In particular, the noted "7:05" adds interest as it refers to the group's debut date of July 5. KISS OF LIFE decided to open all comeback content at 7:05 p.m., planning to build an even more special and solid bond with fans.
As the first content announcing the start, a silhouette poster and image poster were released. At 7:05 p.m. that day, KISS OF LIFE opened the silhouette poster, creating a mysterious atmosphere by hiding their faces, and simultaneously released two versions of the image poster—one with eyes illuminated by light at 8 p.m. and one revealing each member's face through light beams—heightening expectations for the true selves they will show through this album.
Having established a distinctive, skilled presence with a hip and trendy sensibility, KISS OF LIFE aims to cement mainstream success with this new release. As they have proven growth by delivering fresh shocks with each album, domestic and international K-pop fans are focusing on the new look they will show.
Meanwhile, KISS OF LIFE plans to raise the excitement for the comeback by sequentially releasing new album–related content through their official channels.
[Photo] S2 Entertainment
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