OWIS heightens debut excitement through a popup relay.
The virtual girl group OWIS (Serin·Haru·Summer·Soi·Yuni) opened the "TUNE" popup store on the sixth floor of The Hyundai Seoul in Yeouido from March 17 to April 5 to connect with fans.
This popup is presented as a media exhibition capturing OWIS's unique sensibility. Alongside visual videos that unfold a dreamlike world, illustrated diaries personally written by the members are on display, drawing fans' attention.
In particular, the diaries allow fans to see in physical form the stories of OWIS members that had only been released through the official Weverse. In addition to MBTI, they record members' favorite songs, bedtime routines, TMI about their dream worlds and other mundane daily details accompanied by drawings. Responses that let viewers glimpse OWIS members' sincere thoughts, such as the things they most want to do with fans and their life films, are also filled in, adding a special touch.
That's not all. OWIS will open the "EPIC SEOUL" popup on the fifth floor of The Hyundai Seoul from March 21 to 31, where it will present various merchandise (MD) capturing OWIS's worldview and style, including team T-shirts and member-personalized windbreakers, hooded zip-ups, caps and pillow cover sets. From March 23, physical copies of the mini album "MUSEUM" will also be available for purchase.
Then from April 1 to 5, the popup "HEIGHTS" will continue on the second basement level of The Hyundai Seoul. Riding the momentum of the previous popups, expectations are growing about what new content "HEIGHTS" will showcase.
Meanwhile, OWIS's mini album "MUSEUM" will be released on March 23 at 6 p.m. on various online music sites. [Photo] All My Anic Dots [OSEN]