"high-end rookie" NouerA (NouerA) is thriving across the board after their comeback.
NouerA released their third mini album 'POP IT LIKE'('pop it like') on the 9th. Since then, they have appeared in various content and set meaningful records, receiving a positive response immediately upon their comeback.
NouerA has been actively promoting and meeting fans after the release of 'POP IT LIKE.' They appeared on web variety content such as "naedolui ondolcha", "hamjeongpandaenseu", "tinggeulsseollong", and "dolbakiil", showcasing witty banter and variety skills and displaying a range of charms.
Also on MBC radio 'Idol Radio' they showed candid talk and the members' distinctive chemistry, and on 'Studio Dance' they revealed a more polished performance, asserting their presence as artists. NouerA's "Studio Dance" video received high interest, surpassing 1.28 million views after its release.
Overseas reactions to NouerA have also been notable. The title track 'POP IT LIKE' ranked No. 1 on Douyin's challenge chart, No. 2 on the entertainment chart, and No. 26 on the main chart in China, receiving a hot response locally. In addition, NouerA proved their popularity by taking No. 1 on Mnet's weekly vote "M Countdown pick," decided by votes from global fans.
The 'POP IT LIKE' challenge is also drawing attention. NouerA caught eyes by performing choreography to the upbeat hip-hop rhythm of 'POP IT LIKE' together with Zhang Hao and AlphaDriveOne members Arno and An Xin, Dragonpony members An Taegyu and Pyun Seonghyun, TuneX, and Ascent members.
In addition, 'POP IT LIKE' achieved a career high with first-week sales of 240,000 copies according to Hanteo Chart. The music video spread by word of mouth and steadily rose in views, surpassing 10 million. This record is especially significant as it is the first time they have surpassed 10 million views since their debut.
'POP IT LIKE' is the new song released about nine months after NouerA's second mini album 'n: number of Cases' (n: number of cases), which was released in June last year. The album expresses free energy and youthful sensibility through music and performance, featuring NouerA's unique musical color and drawing fans' attention.
This album was executive produced by EXO's Ray, a global artist and producer. The choreography for the title track 'POP IT LIKE' was created with participation from the famous dance crew WeDemBoys, and the music video was elevated in quality with participation from the production team SL8, which has worked with leading K-pop artists.
In this way, NouerA has made remarkable achievements at home and abroad with 'POP IT LIKE,' taking a solid step forward as a global trend.
Meanwhile, NouerA is expected to continue their 'POP IT LIKE' activities by presenting a variety of content.
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