Hit producer and band LocoBerry member Loco officially debuts as a music video director.
Loco of LocoBerry served as the overall director, screenwriter and art director for Harvey (Choi Seong-yong)'s new song "When Memories Call Me," whose music video will be released at noon on the 18th.
Loco, as the vocalist and all-around player of LocoBerry, has continued a wide-ranging career across music, music videos, drama and other fields. Earlier, in the KBS 2TV Wednesday-Thursday drama "Who Is She!," he played composer and producer Kwon Jun-hee, showing his presence as an actor. He also directed the music videos for LocoBerry's "Our relationship ending with the word goodbye" and Ko Kyung-pyo's "...we loved...(2024)", and demonstrated his creative capabilities by taking charge of visual directing for the virtual girl group Susojin.
With "When Memories Call Me," which marks Loco's official first step as a music video director, Loco oversaw the overall work and raised the completeness of the piece. Expectations are rising for what kind of visual beauty Loco's distinctive direction will express.
Also, Loco personally appeared as the female lead and delivered an intense performance with actor Park Seon-ho.
"When Memories Call Me" is a song that highlights the performance of a large orchestra and Harvey (Choi Seong-yong)'s explosive vocal power, creating expectations for the birth of a favorite song that will stimulate many people's desire to take on challenges.
LocoBerry is an active hitmaker who has produced hit songs such as Jo Jazz's "Don't You Know?", Ailee's "I Will Go to You Like the First Snow", Paul Kim's "Goodbye", and Gummy's "Remember all my days and that time." In January this year, they released the new song "Sorry for Crying," gaining listeners' sympathy with its deep breakup sentiment.
[Photo] Provided by Brotherhood Entertainment.
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