After leaving his post as Assistant Deputy Director and gaining fame as "Chungju man," former Assistant Deputy Director Kim Seon-tae's first promotional work after turning to YouTube is reported to be for the financial sector.
On the 17th, a media outlet, citing sources in the financial sector, reported that Woori Bank completed a recording at Kim Seon-tae's YouTube channel.
Kim Seon-tae was in charge of producing and operating Chungju City's YouTube content and was beloved as "Chungju man." Through short-form planning, his characteristic B-grade sensibility, and lively on-site editing, he led changes in public institution promotion methods and opened his personal YouTube channel "Kim Seon-tae" after retiring last month.
Kim Seon-tae, who astonished many by surpassing 800,000 subscribers two days after opening the channel, currently has 1.46 million subscribers and described the channel as "I promote everything in the world."
When Kim Seon-tae's YouTube channel opened, countless corporations, public institutions, and local governments across food, distribution, manufacturing, entertainment, construction, and gaming posted comments and sent love calls. The financial sector was no exception, and among them the advertising rates for Kim Seon-tae also leaked and became a hot topic.
According to the leaked post, the advertising·license rates for Kim Seon-tae's YouTube channel are ▲branded·Highlight shorts 100 million won (URL in the more section and hashtag brand designation possible, provided in advance as a proposal·script) ▲branded 80 million won (URL in the more section and hashtag brand designation possible, provided in advance as a proposal·script) ▲simple product placement 30 million won (product mention and appearance within content, advertiser planning participation not possible) ▲exclusive shorts content 50 million won (hashtag negotiable), among others.
For his first promotion, Kim Seon-tae teamed up with Woori Bank and began full-scale content production. Kim Seon-tae said, "If you keep doing promotions, revenue will occur. But if you keep pursuing private gain, you'll be criticized. Usually agencies offer a 70-30 split. I take 70, the agency takes 30, so I slightly changed my thinking here. From now on, all YouTube revenue will be split 70-30. I will take 70 and donate 30. Of course expenses must be deducted. I have to eat and live too. (laughs) After deducting expenses, let's split 70-30. Instead of giving it to the agency, I'll give it back to you," he said.
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