S.E.S. alum Shoo has announced a new move by fully entering the cosmetics business.
On the 17th, Shoo updated fans via her social media, saying, "Over the past year I have deeply studied the world of cosmetics — seeing, listening, and feeling it — and I have poured all my senses into preparing."
She went on, "Through many meetings and business trips, we deliberated to find our identity," and "Now Renoble's new cosmetics line will soon be unveiled. Starting in April in Vietnam, I hope it becomes a brand loved by many people around the world," she said.
She also added her ambitions as a businessperson, saying, "I want to lead the trend so people can love K-beauty and K-culture."
In the released photos, Shoo attracted attention with blonde hair paired with a black jacket. She revealed a noticeably different recent look in a different atmosphere from before.
Shoo has been expanding her business scope, recently launching a cosmetics brand following her health food business.
Meanwhile, Shoo debuted in 1997 as a member of the group S.E.S. and received great love. She married former basketball player Im Hyo-seong in 2010 and has one son and two daughters. Later, she was put on trial on charges of habitual gambling involving hundreds of millions of won overseas from 2016 to 2018 and was sentenced to six months in prison with a two-year suspended sentence.
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