Boy group individual brand reputation March 2026 big data analysis results showed Park Jihoon of Wanna One in first place, BTS member Jimin in second and BTS member Jin in third.
The Korea Corporate Reputation Research Institute extracted 71,697,396 brand big data items for 755 individual boy group members from Feb. 14, 2026, to March 14, 2026, to analyze individual boy group brands, and analyzed brand reputation index using participation index, media index, communication index and community index created from consumer behavior analysis. Compared with 65,978,643 boy group brand big data items in February, it increased by 8.67%.
The brand reputation index is a metric created through brand big data analysis that found consumers' online habits have a major influence on brand consumption. Individual boy group brand reputation analysis can measure positive and negative evaluations of individual boy group brands, media interest, and consumers' interest and communication volume. The analysis also included brand value assessment measuring brand influence and qualitative evaluation by the brand reputation monitor. A recommendation indicator was included as a weight in the brand reputation analysis.
The top 30 individual boy group brand reputations for March 2026 are Park Jihoon of Wanna One, BTS's Jimin, BTS's Jin, Big Bang's G-Dragon, BTS's Jungkook, Wanna One's Hwang Min-hyun, BTS's V, BTS's Suga, Wanna One's Kang Daniel, EXO's Baekhyun, BTS's RM, BTS's J-Hope, Wanna One's Ong Seongwu, ENHYPEN's Sunghoon, Super Junior's Heechul, Super Junior's Kyuhyun, Super Junior's Siwon, EXO's Kai, Highlight's Yang Yoseop, TREASURE's Bang Yedam, RIIZE's Wonbin, Wanna One's Kim Jaehwan, SHINee's Minho, TVXQ!'s Yunho, SHINee's Key, SEVENTEEN's Jun, TWS's Dohun, The Boyz's Juyeon, WINNER's Kang Seung-yoon and Wanna One's Bae Jinyoung.
The brand of Park Jihoon of Wanna One, who ranked first in individual boy group brand reputation, had a participation index of 3,958,781, a media index of 1,732,406, a communication index of 4,083,499 and a community index of 3,220,421, resulting in a brand reputation index of 12,995,107. Compared with the February brand reputation index of 402,420, it rose 3,129.24%.
In second place, the BTS member Jimin brand had a participation index of 202,157, a media index of 203,270, a communication index of 2,655,193 and a community index of 1,951,739, resulting in a brand reputation index of 5,012,359. Compared with the February brand reputation index of 5,369,144, it fell 6.65%.
In third place, the BTS member Jin brand had a participation index of 185,774, a media index of 187,102, a communication index of 1,658,691 and a community index of 1,571,983, resulting in a brand reputation index of 3,603,550. Compared with the February brand reputation index of 4,811,777, it fell 25.11%.
In fourth place, the Big Bang member G-Dragon brand had a participation index of 413,267, a media index of 377,139, a communication index of 1,019,529 and a community index of 1,359,250, resulting in a brand reputation index of 3,169,185. Compared with the February brand reputation index of 3,264,742, it fell 2.93%.
In fifth place, the BTS member Jungkook brand had a participation index of 174,997, a media index of 175,538, a communication index of 1,314,098 and a community index of 1,128,660, resulting in a brand reputation index of 2,793,294. Compared with the February brand reputation index of 4,811,777, it fell 41.95%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "The March 2026 big data analysis of individual boy group brand reputation showed the Park Jihoon of Wanna One brand ranked first. Analyzing the individual boy group brand category, compared with 65,978,643 individual boy group brand big data items in February, it increased by 8.67%. Detailed analysis shows brand consumption rose 42.80%, brand issues rose 4.55%, brand communication rose 8.52% and brand diffusion fell 0.40%."
He added, "In link analysis of the Park Jihoon of Wanna One brand that ranked first in March 2026 individual boy group brand reputation, 'choyeonhada, aura itda, seomsehada' came out highly, and in keyword analysis 'danjong, The King's Warden, Yoo Hai Jin' were analyzed highly. In positive-negative ratio analysis, the positive ratio was analyzed at 94.25%."
The top 100 individual boy group brands for March 2026 are Park Jihoon of Wanna One, BTS's Jimin, BTS's Jin, Big Bang's G-Dragon, BTS's Jungkook, Wanna One's Hwang Min-hyun, BTS's V, BTS's Suga, Wanna One's Kang Daniel, EXO's Baekhyun, BTS's RM, BTS's J-Hope, Wanna One's Ong Seongwu, ENHYPEN's Sunghoon, Super Junior's Heechul, Super Junior's Kyuhyun, Super Junior's Siwon, EXO's Kai, Highlight's Yang Yoseop, TREASURE's Bang Yedam, RIIZE's Wonbin, Wanna One's Kim Jaehwan, SHINee's Minho, TVXQ!'s Yunho, SHINee's Key, SEVENTEEN's Jun, TWS's Dohun, The Boyz's Juyeon, WINNER's Kang Seung-yoon, Wanna One's Bae Jinyoung, Highlight's Yoon Doo-joon, Big Bang's Taeyang, EXO's Suho, SEVENTEEN's Mingyu, ATEEZ's San, SEVENTEEN's Hoshi, ASTRO's Cha Eun-woo, Wanna One's Ha Sung-woon, SHINee's Taemin, Wanna One's Yoon Jisung, Cortis's Gunho, SHINee's Jonghyun, WINNER's Kim Jin-woo, RIIZE's Sohee, EXO's Sehun, TWS's Shin Yu, EXO's D.O., Big Bang's Daesung, INFINITE's L, GOT7's Jinyoung, TWS's Jihoon, NCT's Jaehyun, SEVENTEEN's Wonwoo, TVXQ!'s Max Changmin, Wanna One's Park Woo-jin, SHINHWA's Kim Dong Wan, SEVENTEEN's Jeonghan, NCT's Taeyong, SHINHWA's Lee Min Woo, SEVENTEEN's Woozi, NCT's Mark, ENHYPEN's Jungwon, SEVENTEEN's Dokyeom, VIXX's Ken, Wanna One's Lee Dae Hwi, SHINee's Onew, The Boyz's Sunwoo, ENHYPEN's Jay, Super Junior's Sungmin, ENHYPEN's Sunoo, RIIZE's Seongchan, SEVENTEEN's Seungkwan, NCT's Doyoung, SEVENTEEN's S.Coups, ATEEZ's Wooyoung, NCT's Johnny, NCT's Sion, Wanna One's Lai Kuan-lin, Stray Kids' Hyunjin, TOMORROW X TOGETHER's Yeonjun, AB6IX's Lee Dae Hwi, EXO's Chen, NCT's Riku, MONSTA X's I.M, Highlight's Lee Gikwang, TOMORROW X TOGETHER's Soobin, NCT's Jaemin, VIXX's Hyuk, NCT's Yushi, The Boyz's Younghoon, Cortis's Juhun, RIIZE's Anton, ENHYPEN's Heeseung, NCT's Ryo, TWS's Youngjae, TWS's Kyungmin, ATEEZ's Yunho, RIIZE's Eunseok, AlphaDriveOne's Kim Gun-woo and JYJ's Kim Junsu.
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