ITZY will perform the long-awaited THAT'S A NO NO stage.

On the March 12 broadcast of Mnet's M Countdown, the next week screen previewed ITZY's special stage for THAT'S A NO NO. ITZY will grant a performance on M Countdown on the 19th, showcasing the performance of THAT'S A NO NO, a track from their mini album IT'z ME released in March 2020, and will respond to the craze for the "daechu nono" (nickname "THAT'S A NO NO"). Before that, at 6 p.m. on the 14th, ITZY will open a practice video of THAT'S A NO NO choreography as self-produced content on their official SNS channels, heating up the atmosphere.

The popularity of THAT'S A NO NO began with the world tour ITZY 3RD WORLD TOUR , which opened in February. The performance of THAT'S A NO NO was first revealed at that concert, and the combination of an addictive melody and exhilarating choreography created a powerful synergy. The excitement that filled the concert hall with cheers continued online, and ITZY is taking the unusual step of performing a music show stage for a song released six years ago.

JYP Entertainment's full-cam video of THAT'S A NO NO from , released on the company's official SNS channels on Feb. 23, is driving its popularity. The video reached No. 1 on YouTube's domestic daily popular music video chart on March 8 and surpassed 3.61 million views as of the morning of the 13th, maintaining a high view count. THAT'S A NO NO has dominated algorithms across various SNS platforms including YouTube, Instagram and TikTok. Not only ITZY members but also TWICE's Momo and Jihyo, NEXZ's Tomoya, KickFlip's Gyehun and KJ joined the dance challenge, and "living legend" Park Jin-Young also uploaded short-form THAT'S A NO NO content of JYP Entertainment artists to his personal Instagram channel with the comment "Why does my body itch like this?"

Reflecting the enthusiastic response, daily chart rankings on domestic music site Melon have been rising day by day. It entered at No. 961 on the 2nd and continued climbing, jumping to No. 191 on the 11th, showing the extent of K-pop fans' interest in THAT'S A NO NO.

ITZY's THAT'S A NO NO performance, which fully showcases their 'performance queen' capabilities, will be available to watch on Mnet's M Countdown on the 19th. Riding the momentum, ITZY's youngest member Yuna will make her solo debut on the 23rd with her first solo album Ice Cream and its title track of the same name. Information about Yuna's new work Ice Cream, which contains her abundant charm, is being released sequentially on ITZY's official SNS channels.

[Photo] JYP Entertainment

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