HYBE music group label PLEDIS Entertainment Co. (hereafter PLEDIS) has solidified its stature as a global K-pop label by adding another trophy from one of the world's three major design awards.
On the 13th, according to PLEDIS, the label's new CI (Corporate Identity) recently won a main award in the branding category of the Branding & Communication Design division at the iF Design Award 2026 (Industrie Forum Design Award 2026).
The German iF Design Award, which has continued since 1954, is regarded as one of the world's three major design awards alongside the Red Dot Design Award and IDEA. This year, more than 10,000 entries from 68 countries competed across design fields including product, communication and UX/UI, and winners were selected after rigorous judging by a professional jury with a focus on design innovation and completeness.
PLEDIS's new CI has consistently shown its presence at global creative awards. Last year it proved its excellence by winning the CI category in the excellent communication design field at the 2026 German Design Award and the brand design category in visual design at the Kyoto Global Design Award 2025.
PLEDIS's CI visually realized the slogan "performance becomes pulse." The combination of the dynamic curve "Ple" and the solid straight line "dis" expresses rhythm and vitality, reflecting the company's will to cultivate artists with diverse personalities to create harmonious results.
Founded in 2007, PLEDIS has led the growth of K-pop with know-how and networks accumulated over a long time. It has discovered and nurtured talented individuals, from producer category (BUMZU), who leads popular music trends, to Hwang Min-hyun, who has worked as an all-rounder across singing and acting, to SEVENTEEN, which has risen as a "super idol" by breaking various K-pop records, and TWS, which has moved beyond "best new artist" to solidify its position as a mainstream act.
[photo] PLEDIS Entertainment Co. (HYBE)
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