A special space where you can experience BTS's new musical journey will be prepared.
BTS will hold 'BTS pop-up: ARIRANG' at HYBE's headquarters in Yongsan-gu and The Heritage at Shinsegae Department Store main branch (hereinafter Shinsegae Department Store main branch) from Mar. 20 to Apr. 12. Advance reservations will start today (the 13th) at 5 p.m. on the global fandom platform Weverse. To ensure a comfortable viewing experience for visitors, the entire operating period will be divided into three consecutive weeks, and reservation slots will be opened sequentially.
This pop-up focuses on interpreting the Korean aesthetic embedded in the new album 'Arirang' (ARIRANG) with a modern sensibility. Through an exhibition that visually implements the new record's message, visitors can experience the story BTS conveys in three dimensions. Upon entering the pop-up, visitors are greeted by a large installation that visualizes the album title 'Arirang' and the Big Dipper pattern engraved on the floor. Around these, concept photos, LPs and physical albums are placed throughout to attract attention.
At Shinsegae Department Store main branch, a variety of interactive experiences linked to the new album's concept will be available. 'ARIRANG MEARI' is an experiential content where participants choose words that represent their identity and roll them on a table. The sounds and movements made as the pieces collide offer an immersive experience that encompasses sight and hearing. There will also be a combinative digital program such as 'What is your love song?' where visitors create their own graphic image based on the new album's track list. The pop-up store located on the first floor of HYBE's headquarters will also present displays that use designs that run through the new album's core concept.
At the pop-up, visitors can see the 'Arirang' album exhibition and official merchandise. In particular, items collaborated with the National Museum Foundation of Korea (NMF)'s product brand 'MU:DS' are expected to draw significant interest. Traditional patterns and decorations engraved on real artifacts were reinterpreted in a modern way to increase collectible value. In addition to the MU:DS collaboration items, official new album merchandise will also be prepared. On Mar. 21, an on-site pickup service will operate for people visiting Gwanghwamun Square to watch 'BTS comeback live: ARIRANG' (BTS THE COMEBACK LIVE｜ARIRANG). On the day of the performance, customers who purchase products through Weverse Shop within a 10 km radius of the venue can pick up their items at designated pickup locations near the concert hall.
Meanwhile, 'Arirang,' which will be released at 1 p.m. on the 20th, is BTS's studio album released about six years and one month since their last full-length album. HYBE Chairman Bang Si-hyuk served as overall producer, and 14 tracks that let listeners feel the current BTS are included. The title track 'SWIM' sings about the attitude of continuing to swim forward without stopping amid life's waves. It frames the will to calmly move through the surging flow at one's own pace as a 'love for life.'
[Photo] Big Hit Music (HYBE)
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