SBS global audition program 'Veiled Cup' is embarking on a large-scale Asia tour concert.
Kenbus, the investment producer of 'Veiled Cup,' officially announced on the 13th that, fueled by the intense enthusiasm through to the finale, it will hold touring concerts in eight Asian countries including Korea, China and Japan. In particular, this tour will be carried out through strategic collaboration with 'Jinpuri (臻富),' a Greater China corporation specializing in performance planning and music distribution, drawing even more industry attention.
SBS's 'Veiled Cup,' which concluded in a grand finale in February, attracted exceptional attention as a major project from the planning stage. 'Veiled Musician' was held simultaneously in nine Asian countries including Korea, China, Japan, the Philippines, Thailand, Indonesia, Vietnam, Mongolia and Laos, and the top three selected there gathered in Korea to compete vocally in a country-versus-country format that became a hot topic.
After a fierce survival competition where contestants competed with only their voices while hiding their faces, the live final stage showcased explosive vocal power by the Philippines' representative 'Laguna diva,' who won the final and became the first 'Veiled Cup' champion. Throughout the broadcast, the show proved its potential as a global vocal festival with fresh evaluations from a glamorous panel of judges including Tiffany Young, 10CM, Ailee, Paul Kim, Henry and Miyeon (i-dle), and the passionate support of viewers from each country.
This touring concert was planned in a festival format where audiences can directly feel the emotion of the broadcast on site. The top five finalists, including the winner, and notable contestants from each country will take the stage. Korean judges who acted as mentors on the broadcast and local judges from each host country will also be invited to create a forum for Asian musical exchange that goes beyond a simple performance.
Above all, the fact that Kenbus and Jinpuri joined hands to ensure the successful hosting of this tour is also noteworthy. Jinpuri is a leading Greater China company with a solid foothold in performance planning and music distribution. The two companies already signed a joint venture agreement in January for the global tour performances and have now begun full-scale production preparations.
A Kenbus official said the joint venture with Jinpuri will be an important bridge for the Veiled Cup intellectual property (IP) to expand from broadcasting into the global live performance market, and added that it is being prepared as a long-term project spanning all of Asia rather than a one-off event.
The 'Veiled Cup' Asia touring concerts are scheduled to begin in the second half of this year, and plan to meet global fans through more than 30 performances across eight Asian countries including Korea, China and Japan by 2027.
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