LE SSERAFIM (LE SSERAFIM) Heo Yunjin, Kazuha and Hong Eunchae drew unrivaled attention at the world's three major fashion weeks.
Kazuha attended Khaite's 2026 F/W collection show at the Park Avenue Armory in New York on the 14th of last month (local time). In a gathering of global celebrities, she captured attention by showing off an elegant posture in a brown dress.
Heo Yunjin and Hong Eunchae traveled to Milan to attend Fendi's and Onitsuka Tiger's 2026 F/W collection shows, respectively. On that day Heo Yunjin lit up the venue by flawlessly pulling off a white setup. Hong Eunchae created a sophisticated atmosphere by wearing a black dress with her long hair down.
Hong Eunchae then appeared at Courreges' 2026 F/W collection show held at Carreau du Temple in Paris, France, on the 10th. She drew attention with an all-white look and watched the show from the front row. She emitted stylish charm with relaxed poses and received the spotlight from global media. In particular, the brand's artistic director Nicolas Di Felice followed Hong Eunchae's official SNS account, showing strong interest.
According to a report released by marketing analytics firm Launchmetrics, Kazuha generated about $3 million (about 440 million won) in Media Impact Value (MIV) during New York Fashion Week. This figure, which converts brand mentions, posts and social media interactions into monetary value, ranked first among global celebrities and showed powerful influence.
Also, Heo Yunjin, Kazuha and Hong Eunchae appeared on the list of "the most mentioned people on social media during each fashion week" released by global PR analytics platform Onclusive. In particular, Kazuha ranked second among all celebrities. Hashtags supporting her show attendance surpassed 170,000. Khaite had a 0.18% market share at last year's show, but this year it surged to 15.13%, an 84-fold increase. Onclusive explained, "Khaite's growth driver is its partnership with Kazuha. It is a representative case showing how much an ambassador can raise a brand's media impact." It added that Heo Yunjin and Hong Eunchae ranked 18th and 19th in mentions during Milan Fashion Week, placing second and third among K-pop girl groups.
[Photo] Source Music
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