SBS 'Whenever Possible' has confirmed a one-episode extension thanks to strong buzz and ratings for every episode.
SBS variety program Whenever Possible (director Choi Bo-pil/writer Chae Jin-ah) is a "gap attack" variety that gifts luck in the brief pockets of spare time encountered in daily life. Meanwhile, on the 12th (Thu) Whenever Possible said "to repay viewers' overwhelming support, the originally planned 16-episode Whenever Possible season 4 will be extended by one episode and air as a total of 17 episodes," it said.
Returning as season 4 in December last year, Whenever Possible announced a spectacular comeback by ranking first across all Tuesday genres from the first episode based on 20-49 ratings. On that strength, for 20-49 ratings season 4 ranked first in the same time slot among all Tuesday broadcast programs for every episode, and ranked first across Tuesday drama and variety for nine weeks, confirming strong support from the 20-49 demographic. Also, the "Jo In-sung X Park Jung-min X Park Hae-joon" episode that generated buzz during its broadcast set a new season-high with household ratings reaching 5.8% and a peak minute of 8.4%, proving its dominance as the top Tuesday variety. (Nielsen Korea, metropolitan area)
The popularity of Whenever Possible is also evident in various buzz indicators. According to the Korea Corporate Reputation Research Institute's March brand reputation rankings (Feb. 2–Mar. 2), Whenever Possible ranked sixth in the variety program sector, and MC Yu Jae-seok ranked first in the variety entertainer sector (based on Feb. 2–Mar. 2). In addition, TV buzz analysis firm Good Data Corporation's week 4 ranking for February (Feb. 23–Mar. 1) placed the show 10th in video views in the TV-OTT non-drama category, showing that season 4 continues strong on- and offline buzz.
Viewers actually reacted enthusiastically each episode, saying, "Whenever Possible is funny no matter which episode you watch," "Yu Jae-seok and Yoo Yeon-seok are so comfortable and good. Two You is the best," "the production team is amazing. Every game in the world appears," "Whenever Possible is my dopamine," "how is every episode a legend," "it has all the joys and sorrows. It's thrilling," "these days Whenever Possible is the most fun. Perfect as a meal friend," and "why is it so tense every time I watch. The most immersive program."
At the heart of this popularity is undoubtedly the mature repartee based on the high-quality chatter of Yu Jae-seok and Yoo Yeon-seok. Yu Jae-seok and Yoo Yeon-seok fill every moment of the program with lively fun through their hosting that naturally embraces gap friends (guests) and gap owners (ordinary applicants). In addition, with a more diverse lineup of guests in the new season — Lee Jay-hoon X Pyo Ye-jin, Choo Young-Woo X Cynthia, Cha Taehyun X Kim Do-hoon, Kwon Sang-woo X Moon Chae-won, NMIXX Haewon X Seol Yoon, Lee Sun-bin X Kim Young-dae, Zo In-sung X Park Jung-min X Park Hae-joon, Song Eun I X Kim Sook, Jung Sang-hoon X Ji Yae-eun, Ra Miran X Joo Jong-hyuk, Choo Sung Hoon X Kim Dong-hyun, Esom X Kim Kyung-nam X Jeon Seok-ho, the show has established itself as a solid healing variety for Tuesday nights across generations.
Choi Bo-pil PD, who directs Whenever Possible, said, "Thankfully, ratings and responses have gotten better each season, and I am grateful that that trend continued this time as well. Even though it is a seasonal show that returns when there is a gap, we are thankful that viewers tune in every season. Thanks to the good response, a one-episode special extension was decided, and special gap friends will appear, so please look forward to it," raising anticipation for the remaining season 4 broadcasts.
Meanwhile, the two-MC variety Whenever Possible, in which Yu Jae-seok and Yoo Yeon-seok gift luck in the brief pockets of spare time encountered in daily life, airs every Tuesday at 9 p.m.<
[Photo] SBS variety Whenever Possible
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