Group Blackpink drew a strong response in China and Japan with a large-scale event commemorating the release of mini album 3 [DEADLINE].
YG Entertainment said on the 12th that it successfully completed the [DEADLINE] release promotion held in 20 Chinese cities in collaboration with Tencent Music Entertainment Group (TME). It was planned as the largest offline promotion in TME history, showcasing various events in 20 local cities timed to the album release date.
Ningbo, Macau, Shenzhen, Zhongshan, Foshan and other urban landmarks were adorned in Blackpink's signature pink. Special wrappings and large objects decorated in the album concept were installed at major shopping malls in populous cities such as Beijing, Shanghai and Guangzhou, and the title track "GO" music video was broadcast on large electronic billboards, transforming the area into "Blackpink spots."
Pop-up stores held in five cities were also packed with people. In particular, at Dolby House Shanghai in Zhangyuan, a mixed cultural street in downtown Shanghai, Blackpink's musical world was presented with Dolby Atmos-based immersive sound and a large screen. The space, combining music content experiences using the latest technology and limited-edition MD, received high praise from visitors.
The excitement continued in Japan. The pop-up store held in central Shibuya, Tokyo, saw an "open run" line form early in the morning and some products sold out quickly. Fans were captivated by diverse attractions such as overwhelming visual productions, ongoing billboard events and large record company promotions. Fans took commemorative photos on site and shared them on social media to welcome Blackpink's comeback.
Blackpink's mini album 3 [DEADLINE] recorded sales of 1,774,577 copies within a week of release according to Hanteo Chart, setting a new first-week sales record for a K-pop girl group. It has also proven its powerful global presence by ranking high on main charts in the U.K. Official Charts and the U.S. Billboard, setting a new record for the most chart entries by a K-pop female artist.
[Photo] Provided by YG Entertainment.
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