Review: This is a review article written after watching the broadcast.
"Baeksajang" culinary researcher Paik Jong-won faced an unexpected turn in business with unforeseen customers. They recorded record-breaking sales, and everyone cheered.
On the 10th episode of Baeksajang season 3, a scene was shown revealing the sales on the fourth day of business.
That day, 40 customers came for lunch and 26 for dinner, failing to reach the goal of 80 people. In a somewhat disappointing atmosphere, the members nervously checked the final sales for the fourth day the next day.
First, lunch sales were 1,775 euros, about 2.88 million won. Paik Jong-won expressed satisfaction, saying "we sold a lot." The problem was the dinner sales. Dinner sales were 1,097 euros, about 1.78 million won, a figure about 34% lower than lunch, which surprised everyone. However, when total sales were combined, they had achieved more than 50% of the annual sales target of 1 billion won, continuing record-breaking sales. The likelihood of meeting the goal was also gradually increasing.
Afterward, the members decided on kimchi stew for the dinner menu and headed to the shop. As the kimchi stew began to be prepared, customers drawn by the smell of the food started to gather one by one. Paik Jong-won expressed his expectations, saying "I have a good feeling about today."
Yoon Si-yoon cut the kimchi stew into small pieces and handed it out to customers, explaining, "This is the food my mother used to make when I was young. This is a mother's love." Then John Park also introduced the kimchi stew and added a "mom story," prompting one customer to notice and laugh, saying, "He's telling the same story to everyone."
Among them, some special guests appeared. Those who seemed particularly intent on finding Paik Jong-won in the kitchen were the owner and staff of the nearby well-known restaurant "Bouchon-jip." They were figures known as the "business monsters of Mercier Street," who started from a small shop and now operate a total of six stores, recording annual sales of about 2.4 billion won per store and totaling 14.5 billion won in sales.
Those who had shown interest even before opening visited every day, quickly building rapport by greeting Paik Jong-won, and that day they came to the shop to taste the food themselves. Having already visited Korea before, they expressed expectations, saying "Korean food is delicious." At that moment, Yura transformed into a makgeolli server and ramped up the atmosphere while welcoming customers, adding fun to the broadcast.
With even the business veterans earning annual sales of 14.5 billion won visiting, interest is growing in whether Baeksajang season 3 can once again achieve a sales increase with a new menu strategy
[Photo] "Baeksajang 3"
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