Actress Koo Hye-sun is continuing a successful run as a businesswoman. Following the hair rollers, her handmade pen case, which she made herself, sold out and drew attention.
Koo Hye-sun on the 9th revealed a leather pen case she made herself on her social media. She said, "When making a film, we still shout 'ROLL, ACTION,'" and introduced that "the 'pen' that writes the script and draws storyboards is an important tool for creating movement for me." She added, "Like the movement of a film, I am still creating a moving 'ROLL,'" and showcased the handmade pen case she produced.
The released product was a leather pen case Koo Hye-sun made herself, and its unique design drew attention. In particular, despite the relatively high price of 150,000 won, the product sold out after sales began.
Earlier, Koo Hye-sun also announced the sellout of the hair roller product she participated in developing, 'KOOROLL (Kooroll).' On the 6th she said, "Kakao gift KOOROLL is sold out. I will greet you again with a new product," and offered her thanks.
The hair roller was sold at 13,000 won for one and 25,000 won for a set of two. However, since most ordinary hair rollers sold on the market cost a few hundred won to around 1,000 won, some netizens criticized the price as excessively high. Some also reacted that it felt burdensome given that the price is similar to functional rechargeable hair rollers.
On the other hand, because Koo Hye-sun directly participated in the entire development process from product planning to design and branding, opinions that "the price is understandable as it reflects technological capability" followed, and an online debate ensued.
Meanwhile, Koo Hye-sun is reported to have been accepted into the KAIST graduate school of science journalism master's program in engineering in 2024 and participated in product development with researchers. It was explained that she conceived a new form of product inspired by hair rollers students wore on their heads.
Despite the price controversy, products continued to sell out, and Koo Hye-sun has shown her presence as a businesswoman as well as an actress.
[Photo] Koo Hye-sun SNS
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