The group XLOV is rapidly expanding its presence in the global music market alongside the success of its European tour.
XLOV recently concluded its European tour, "2026 XLOV FIRST EUROPEAN TOUR," to great acclaim. Receiving enthusiastic responses across Europe, performances in the U.K. (3,000 seats), France (2,580 seats) and Romania (4,000 seats) sold out, demonstrating XLOV's remarkable local popularity.
In particular, in Iceland, where a K-pop concert had never been held before at Gamla Bíó, XLOV was the first to perform there, giving the appearance special significance. Icelandic fans also filled the seats, proving their strong interest in XLOV.
Global streaming achievements are also notable. XLOV surpassed 2 million monthly listeners on Spotify, the world's largest streaming platform, showing rapid growth. This figure ranks them among the top for recently debuted K-pop rookie groups and is seen as an indicator of a solid global fandom.
XLOV (Umuti, Rui, Hyun, Haru) is a four-member multinational boy group that debuted in January 2025. They differentiated their group identity by prominently adopting a genderless concept, the first for a K-pop male idol group.
Since debut, XLOV has presented concepts that break genre boundaries, and with distinctive music and performances they have rapidly expanded their fandom. After selling out their debut first anniversary fan concert "FIRST LOVE" in one minute when tickets opened in January this year, their performances held abroad in Japan and the Philippines also drew large crowds, proving their potential in overseas markets.
In addition, XLOV was named among "Idol of the Year 10 newcomers of 2025" selected by the idol-focused webzine Idology, showing that they have captured both popularity and planning and concept strength, and they are expected to continue all-around activities at home and abroad as a "global rookie."
Meanwhile, WM Entertainment Co., a subsidiary of comprehensive content company RBW, recently signed a comprehensive business transfer agreement with 257 Entertainment, the company XLOV belongs to, and has begun the post-acquisition integration (PMI) process. Now joining RBW, XLOV is expected to accelerate its full-scale global activities.
[Photo] RBW, 257 Entertainment
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