As the film The King's Warden approaches surpassing 12 million viewers and its filming location in Yeongwol, Gangwon, is drawing attention as a tourist destination, Cheonan City in South Chungcheong Province has joined the film craze with a witty touch. However, seemingly mindful of controversy surrounding historical figures, it even added humor that draws a clear line, attracting attention.
On the 9th, Cheonan City released on its official YouTube channel a short titled "The current status of Joseon's foremost power who is dead and watching the highway from the front row." The video begins by noting that Yeongwol, the place of exile of Danjong, is receiving great interest due to the film's success.
In the video, Cheonan City cheerfully opened by saying, "Yeongwol has become very hot as a blockbuster was born," and "Cheonan City wants to be known too, so we're going to put our spoon in." It then introduced the tomb of one of the figures appearing in the film, saying that the grave of Han Myeong-hoe is located in Sokchang-ri, Susin-myeon, Dongnam District, Cheonan, South Chungcheong Province.
However, Cheonan City immediately drew a line, saying, "Cheonan does not hold festivals or cultural events related to that person." It added the explanation, "You can just pass by," showing a witty stance of not doing excessive promotion. In particular, the video guided the tomb's location based on the northbound lanes of the Gyeongbu Expressway, saying, "When you see the Cheonan city sign and greenhouses, you're almost there," and even explained how to find it. It also asked, "Please don't shout, as Cheonan residents live nearby," which provoked laughter.
The video became a topic online as a humorous example of local government promotion. Netizens reacted, "Telling people to just pass by is funnier." Meanwhile, some pointed out, "Han Myeong-hoe is the person who caused the death of the young Danjong, so attaching yourself to the film's success shows no sense," criticizing the move.
Seemingly aware of such reactions, Cheonan City stated in the video in advance that "there are no related events or tourist contents," and cleverly conveyed the message that it wants attention for Cheonan itself rather than promoting a particular person. In the context of the film's success, Cheonan City's humor-tinged promotion, which 'appropriately draws a line,' has rather provoked laughter and become a topic online.
Meanwhile, the film The King's Warden is showing endless popularity as it approaches surpassing 12 million viewers.
[Photo] The King's Warden, SNS
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