ITZY's "THAT'S A NO NO" is heating up various social media channels.

ITZY first unveiled the performance of "THAT'S A NO NO," a track from mini album 2 "IT'z ME," during ITZY's third world tour at Jamsil Indoor Stadium in Songpa-gu, Seoul, in February, drawing enthusiastic reactions. The audience erupted in cheers at the concert, and ITZY members appeared to feel the support for "THAT'S A NO NO," presenting several short-form pieces of content.

Short-form videos of "THAT'S A NO NO" uploaded to ITZY's official YouTube, Instagram and TikTok channels proved the excitement, surpassing a combined 40 million views as of the morning of the 10th. Videos that showcased the dance lines of Ryu Jin, Chaeryeong and Yeji prompted repeated plays, and content of Chaeryeong performing with ZEROBASEONE's Zhang Hao and Lee Chaeyeon gained momentum. In addition, JYP Entertainment seniors and juniors such as NEXZ's Tomoya and TWICE's Momo and Jihyo joined the "THAT'S A NO NO" challenge, further drawing worldwide fan interest.

Released in March 2020 about six years ago, the song is characterized by a strong, addictive dembow rhythm and long received great love from MIDZY (the fandom name). Recently spotlighted again with an all-time performance on ITZY's new world tour, it has been filling global K-pop fans' playlists. On music site Melon's daily chart it entered at 961 on the 2nd, rose to 660 on the 3rd, 599 on the 4th, 479 on the 5th, 436 on the 6th, 407 on the 7th and 307 on the 8th, climbing the ranks within a week.

Domestic and international fans have praised it with comments such as "the song that has been dominating my algorithm lately," "the 'daechu no-no' ('That's a No No' nickname) boom is on," "it gives a thrill when you watch it," and "ITZY's spirit."

Starting in April in Melbourne, ITZY will visit Sydney, Auckland, Tokyo, Hong Kong, Kaohsiung, Bangkok, Manila and other cities through July as part of its new world tour, delivering packed shows including the "THAT'S A NO NO" stage and expanding its influence as the "performance queen." Meanwhile, ITZY's youngest member Yuna will debut as a solo artist at 6 p.m. on March 23 and carry the momentum forward. Yuna's first solo album Ice Cream and its title track of the same name will be available on music sites at 6 p.m. on the 23rd.

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