Blackpink teamed up with the National Museum of Korea to extend their influence across the broader K-culture sphere beyond music. The global audio·music streaming platform Spotify also lent its support as an official partner for the special collaboration, which received enthusiastic responses from music fans.
YG Entertainment said on the 9th that it successfully wrapped up the 'National Museum X Blackpink' project held at the National Museum of Korea. The collaboration, which ran from the 26th of last month for 11 days, featured a new-song listening zone, member-led audio docent sessions, and pink lighting on the museum exterior, drawing early and strong interest.
The listening zone, where visitors could preview five tracks from the album including the title track "GO," was located in the museum's main lobby and attracted everyone's attention. In a space filled with pink lighting that faithfully conveyed Blackpink's musical world, hearing the new songs offered a novel experience, and the project was crowded with participants throughout its run.
Eight museum artifacts, including the gilt-bronze standing Buddha in his contemplative pose, the Gyeongcheonsa Pagoda's ten-story stone tower, and the stone Maitreya Buddha from Gamsansa, were reborn as sites of K-culture exchange through the members' participation as docents. Blinks (the fandom name) and K-pop fans were able to view Korea's cultural heritage directly, and museum visitors were able to listen to Blackpink's voices, creating a special synergy.
After sunset, the museum exterior changed into the pink color that represents Blackpink, catching the eye. It was an unusual scene completed by Blackpink, who have written a new chapter in K-pop history, together with Korea's representative K museum. Fans uploaded 인증샷 of that sight to social media, expressing agreement with Blackpink's overwhelming influence.
Meanwhile, Blackpink set a new milestone in K-pop with mini-album 3 [DEADLINE]. It sold a total of 1,774,577 copies in the first week (according to Hanteo Chart), which is the highest first-week sales record in K-pop girl group history and about 230,000 more than their previous full-length album 2 [BORN PINK].
[Photo] YG Entertainment
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